To Owners and ARLs of Taco Bell U.S. Restaurants:
We heard you! You’ve been looking for a solution to run local digital media to give you the tools to build an added presence for any of your restaurants when you see fit – in a brand-building and safe way. With recent updates to the Restaurant Marketing Toolkit and Local Marketing Guide, we’re excited to launch our first-ever, online local digital marketing enrollment portal with Goodway Group, currently Taco Bell’s only approved local digital marketing partner. Any local marketing you pursue will run in addition to the national programs the Marketing Team is already planning and executing.
This enrollment portal provides franchise organizations with the capability to easily enroll and run their own paid grand opening, product, and recruitment social campaigns using pre-approved creative to support their locations.
Here’s what you need to know:
- How does it work? Goodway Group handles everything from start-to-finish, including media planning, campaign management, creative deployment, and post-campaign reporting. All you need to do is enroll for the program.
- How do you enroll?
- Step 1: Click on the enrollment portal link: ggdigitalmedia.com/tacobell
- Step 2: Fill out the enrollment survey: select your campaign type, input your number of locations, budget, and contact information, and review terms and conditions.
- Step 3: Work with Goodway Group on campaign. Goodway Group launches and runs campaigns.
- Step 4: Access dashboard 24/7 to see campaign performance.
- Have we tested the program? Yes! Select Taco Bell franchisees worked directly with Goodway Group to run 100+ local paid Facebook/Instagram Product, Recruitment, and Store Opening campaigns across 1,500+ locations during the pilot program.
This is a huge accomplishment for Taco Bell and Owners. We hope you’re excited, too. If you have any further questions, head to the Restaurant Marketing Toolkit and/or the Local Marketing & Media Guide to learn more.
As always, thank you for your continued, exceptional partnership. We look forward to continue revolutionizing and elevating the Taco Bell brand.
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