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Ia ora na Partners
 We are pleased to bring you the following update highlighting the media exposure and awards received throughout North America over the past few months.
In addition to what’s noted below – we wanted to bring you some special news from this weekend’s opening of “Couples Retreat,” which grossed more than $35 million USD in its first weekend.
The Los Angeles Times noted, “Both old-fashioned movie marketing and modern digital buzz helped drive a surprisingly strong weekend at the box office” and “one of its key elements was a glitzy press junket to Bora Bora, where the movie takes place.”
The Wall Street Journal also featured, “Morning Roundup: Couples Retreat Wins Box Office,” and mentions the press junket with “dozens of journalists in Bora Bora.”
We will include a recap of all media exposure as related to “Couples Retreat” in our next Partner Update dedicated to Public Relations.
Mauru’uru roa
Tahiti Tourisme North America
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Islands and Hotel Awards |
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Brides Magazine  September/October 2009 “10 Sexiest Resorts”
Brides Magazine features “Brides’ 10 Sexiest Resorts 2009” in its September/October issue and highlights Le Taha’a Island Resort & Spa on the world’s sexiest list.
The resort is named 8th sexiest resort in the world, and illustrates its distinctive assets with a full-page image, which also introduces the editorial spread. The author notes Le Taha’a Island Resort & Spa’s rich offerings for newlyweds, its perfect settings, beautiful lagoon and luxurious overwater bungalows.
Circulation: 368,078
Readership: 4,328,597
Full-page ad cost: $59,554 USD
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Islands Magazine October 2009
“Best Island Beaches”

Islands Magazine dedicated its October issue to the “Best Island Beaches” in the world. In addition to several other islands competing in different categories, Matira Beach was named the “Best Beach for Ultimate Luxury.
The author, Adrienne Egolf, highlights the unique attributes of Matira Beach on the island of Bora Bora.
Egolf notes, “located on the island’s southern coast and just a boat ride from the InterContinental Bora Bora Resort & Thalasso Spa, Matira Beach offers one mile of incredible silky beach and majestic views of Mount Otemanu.”
Circulation: 213,241
Readership: 703,695
Full-page ad cost: $22,230 USD
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Modern Bride August/September 2009
“50 Best Honeymoon Spots”
A panel of Virtuoso travel specialists, whose expertise helps readers find the ultimate place for honeymoons, selected the best spots around the globe as part of Modern Bride’s ongoing annual survey.
The magazine covered the world’s “50 Best Honeymoon Spots” and best hotel brands in its August/September 2009 issue.
We are delighted to say that among 50 destinations worldwide, Tahiti was ranked the third best honeymoon spot in the world, with Italy coming in number one and Hawaii in the number two spot.  In addition, four of our resorts have been rated amongst the best in seven different categories:
- Ultimate Honeymoon Suites: # 1 Four Seasons Resort Bora Bora
- Best View: # 2- Four Seasons Resort Bora Bora
- Ultimate Resort for Seclusion: #1- Le Taha’a Island Resort & Spa
- Best Beach- # 4- St Regis Bora Bora Resort
- Best Bed: # 3-InterContinental Bora Bora Resort & Thalasso
- Best Bathrooms: # 3-The InterContinental Bora Bora Resort & Thalasso Spa
Top 10 honeymoon destinations with sexy ambience, fab food or adventure galore
- # 1 position for Romance
- # 1 for Sexy Ambience
- # 2 for Best Beaches
- # 3 for Seclusion
- # 4 for Snorkeling and Diving
Favorite Airlines for Honeymooners
Air Tahiti Nui was named the third favorite airline for honeymooners out of five international airlines
Circulation: 368,078
Readership: 4,328,597
Full-page ad cost: $59,554 USD
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Travel Weekly The Magellan Awards
We would like to congratulate the InterContinental Bora Bora Resort and Thalasso Spa for winning the 2009 Gold Magellan Award in the eco-friendly Green Hotel/Resort Category.
The Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. Honoring a broad range of industry segments including Hotels and Resorts, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Car Rental Companies, the Magellan is the award to win if you are in the business of travel.
All Magellan Award winners were highlighted in the September 28th issue of Travel Weekly, which included a special section dedicated to this year’s winners.
Circulation: 42,901
Readership: 188,764
Full-page ad cost: $ 18,625
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Virtuoso Life
July/August 2009 and September/October 2009
The July/August issue of Virtuoso Life featured its third annual Travel Dreams survey.
This year, more than 14 000 devoted travelers participated in the survey and ranked their favorite destinations around the world. After Tahiti was ranked in the top five for three consecutive years, author, Elaine Srnka, decided to investigate Tahiti and find out what makes it a dream destination.
Throughout the entire editorial spread, she shares her journey through the islands of Tahiti aboard the luxurious Nomade Yachting Bora Bora cruise ship Ti’a Moana.
She enhances the uniqueness of our destination though beautiful description and stunning photographs. From Taha’a, to Huahine, to Raiatea and Bora Bora, she magnificently portrays each step of her trip.
The September/October issue of Virtuoso Life included the “Best of the Best” Awards.
The Four Seasons Resort Bora Bora was named world’s best spa by the leading luxury travel network Virtuoso and its award winning Virtuoso Life magazine.
The ten award categories ranged from “architecture and design” to “most innovative guest experience.” Virtuoso life editors in collaboration with Virtuoso’s member travel advisors selected winners that were regarded as the very best in their category demonstrating innovation, dedication, social conscience and even courage.
The Spa at the Four Seasons Resort Bora Bora is situated on the high summit of the resort’s motu and is beautifully surrounded by tropical groves and pristine Pacific waters. The treatments and rituals reflect the rich natural resources of the sumptuous island of Bora Bora, such as monoï, tamanu, kahaia and vanilla.
The Spa boasts European, Eastern and Polynesian therapies that create a completely holistic experience and includes an aroma steam room, an outdoor vitality pool with a shaded lounge deck, and relaxation area, overlooking the pandanus and kahaia forest.
Circulation: 150,000
Readership: 525,000
Full- page ad cost: $18,500 USD
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Current Media Coverage |
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Bridal Guide
“The Suite Life”
July/August 2009 
Bridal Guide’s July/August 2009, “The Suite Life,” grants an exclusive five page feature to our Tahitian resorts on the islands of Bora Bora and Taha’a.
While evoking the sense of calm and relaxation exclusive to our destination, Jimmy Im guides readers through the islands of Bora Bora and Taha’a, offering a full description of four of our resorts, featuring the Hilton Bora Bora Nui Resort & Spa, the Bora Bora Pearl Beach & Spa, the InterContinental Bora Bora Resort & Thalasso Spa and Le Taha’a Island Resort & Spa.
The author, Jimmy Im, highlights the unique traits of each of the selected suites throughout this feature with inviting photographs to accompany the spread.
Circulation: 187,428
Readership: 937,140
Full page ad cost: $ 33,270 USD
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Destination Weddings and Honeymoons
“Small Meets Exotic”
Fall 2009 
In its Fall, 2009 issue, Destination Weddings and Honeymoons offers readers a great alternative for travelers who wish to maximize adventures while on honeymoon in an article titled, “Small Meets Exotic.”
Author, Janice Mucalov, introduces Nomade Yachting Bora Bora as a wonderful way to discover the islands.
Catering to just 40 passengers each, the Tu Moana and the Ti’a Moana offer the opportunity to experience Tahiti and her islands in an intimate and luxurious atmosphere.
From snorkeling excursions, to exquisite culinary delights, to massages on a private motu, Nomade Yachting Bora Bora has plenty to offer to travelers in search of complete exaltation.

Mucalov has a second piece in the same publication, and introduces this article with a beautiful picture of the Bora Bora Pearl Beach Resort & Spa. “Bungalow Bliss” highlights three resorts located on the island of Bora Bora for honeymooners traveling on different budgets. In this spread, she gives readers three different stay options, featuring the Four Seasons Resort Bora Bora, the Pearl Beach Resort & Spa and Le Matai Polynesia, emphasizing the accessibility of Bora Bora for every budget.
She guides readers through each of the selected hotels and a full description of their offerings and attributes.
Circulation: 175,000
Readership: 1,295,000
Full page ad cost: $12,925
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Drop Zone Tahiti: "Dive and Surf Tahiti”

Drop Zone Tahiti aired on Fuel TV from August 20th to September 19th.
The 45-minute movie aptly named “Drop Zone Tahiti,” highlights the wonders of the Tahitian nautical world and emphasizes the lifestyle and action involved in the perfectly complementary activities of surfing and diving.
To view a trailer for the movie, click here
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Elite Traveler
 “Elite Wonders”
September/October 2009
The September/ October issue of Elite Traveler includes an article by Scott Goetz and his search of the world’s most beautiful places for this special feature titled “Elite Wonders.” Elite Traveler’s list of top wonders not only takes into account the spot’s beauty and rarity, but also its level of opulence and exclusivity.The island of Bora Bora was included on the list among several beautiful destinations around the world. Referring to Bora Bora as the “Pearl of the Pacific,” he describes the island as being the most beautiful island in the world with its jagged green peaks that rise above a radiant blue lagoon.
Goetz not only introduces Bora Bora to readers, but also gives expert recommendations on where to go, where to stay, and what to do.
“Charter Roa Yachting’s private 77-foot motor yacht and let Bora Bora and the nearby islands of Taha’a and Raiatea reveal their wonders on your own schedule.”
Circulation: 131,266
Readership: 328,165
Full-page ad cost: $86,635 USD
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Latitude 38 “Mauru’uru for the Memories”
July 2009 
The fourth edition of Tahiti Moorea Sailing Rendez-vous took place from June 19th to 21st 2009 from the island of Tahiti (Marina Taina) to the island of Moorea (Vaiara Bay).
This annual event was created to welcome charter boats, passengers and crews of transpacific sailboats passing through our islands.
It also includes a race between all participants and traditional Polynesian festivities.
Circulation: 45,000
Readership: 112,500
Full Page Ad Cost: $2,846 USD
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Maine Sunday Telegraph
“Escape to Paradise”
July 2009
Maine Sunday Telegraph featured a beautiful article previously covered on nashuatelegraph.com. The newspaper draws readers’ attention to an extraordinary three-page spread on the St Regis Resort Bora Bora, titled “Escape to Paradise.”
The author Charles Mitzakos notes every attribute of the hotel that makes it so special in the eyes of the world, from the bungalows, the restaurant, the view, and the service, to the spa.
The author highlights the resort through a detailed list of diverse activities available for every guest, from scuba excursions, swimming with rays, jeep excursions on volcanic trails, to bike riding and jet skiing. Circulation: 100,454
Readership: 310,362
Full- page ad cost: $29,892 USD
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Orange County Brides
“Tahiti is the Dream of Dreams”
Fall 2009
The Fall 2009 issue of Orange County Brides Magazine features, “Tahiti Is the Dream of Dreams.”
Referring to Tahiti as the new destination-wedding site, author Gini Garner names Bora Bora Pearl Beach Resort & Spa as the ideal location for the perfect wedding.
Showcasing a traditional Tahitian flair and décor, the Pearl Beach Resort & Spa on Bora Bora is the ultimate retreat for couples and their guests.
Aside from beautiful overwater bungalows, water sports, kayak breakfast, scuba diving, the resort enjoys crystal clear and pristine beaches.
To complement relaxing moments, guests have the privilege to rejuvenate with the Tahitian treatments at the luxurious Manea Spa.
Circulation: 50,000
Readership:
Full-page ad cost (B & W) $2000 USD
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Scuba Diving
“Dare to Drift”
August 2009  Author Lisa Eareckson Trotter highlights Tahiti’s stunning underwater world in “Dare To Drift.”
With a coveted cover mention, this issue of Scuba Diving, introduces the best spots for divers in Tahiti, and covers the aquarium-like underwater life that exits in the passes of the Tuamotu Archipelago.
The portrayal of those moments and the stunning photographs that accompany the story leave readers with an impression of witnessing the author’s dive experience.
“I barely notice the small villages that mark the entrance to the atoll as my attention is solely focused on the excitement beneath the water.”
“Dropping into the blue, I’m swept up by the inbound current headed for the lagoon in the center of the second largest atoll in the world, Rangiroa, and my imagination quickly becomes reality when I’m greeted by a wall of sharks.
As the author stimulates our imagination and reveals the beauty of the underwater world, she gives expert advice on what to know, where to go, and where to stay.
Circulation: 188,056
Readership: 620,585
Full-page ad cost: $21,080 USD
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For more information, please contact
us at media@tahiti-tourisme.com
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