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Ia ora na Partners!
We are delighted to bring you the following Partner Update dedicated to media exposure throughout North America. We would like to thank all of our partners and in particular, the public relations specialists. The media exposure noted herein was due to their individual efforts as well as the relationships that have been forged between one another here in the States and of course with our industry partners throughout the islands of Tahiti.
In addition to what’s noted below – we wanted to also include the following highlights of media exposure that will be covered in our next Partner Update dedicated to Public Relations:
CBS Saturday Morning News – Saturday March 8, 2008
Anne Banas from www.smarttravel.com talks "Spring Travel Bargins"
and the islands of Tahiti are referred to as an “exotic vacation” at an
exceptional value. Visually represented with b-roll provided by TTNA and ATN PR, Air Tahiti
Nui’s $788 round trip fare from both coasts is mentioned.
Travel Channel – “The World’s Sexiest Beaches”
March
28, 7:00 PM (check your local listings!) Matira Beach is featured as one
of the top 25 sexiest beaches in the world! Lexus Magazine editor and Tahiti fan Drew Llimsky was also interviewed during the segment. A huge mauru’uru roa to
Hotel Bora Bora for their assistance with this shoot!
Architectural Digest – April 2008
The St Regis Resort Bora Bora was featured in a beautiful 7-page spread. The magazine just hit the stands! Extraordinary coverage with breathtaking imagery.
Arthur Frommer’s Budget Travel (AFBT) recently launched a brand new book by editor Erik Torkel’s titled “Secret Hotels”. A few years ago, Tahiti Tourisme North America pitched AFBT on a story highlighting Tahiti’s “pensions de famille.” The book includes the article that landed a cover image in Arther Frommer's Budget Travel titled “Sweet Tahiti”
Roxy mailed the first of several drops highlighting their spring line from their shoots in Tahiti last year! The cover reads “Ia ora na” – with a full page on the inside highlighting the island of Moorea, the destination of Tahiti, and links to Tahiti Tourisme’s website. The entire 36-page catalog was shot on the island of Moorea with a print-run of 500,000.
Other magazines including Tahiti coverage and features to pick up this month if you’re near your a newsstand include:
- Modern Bride – February / March 2008
- Outside’s "Go!" Magazine – February / March 2008
- Arthur Frommer’s Budget Travel – March 2008
- Travel + Leisure – March 2008
- Islands Magazine – March 2008
- Yachting Magazine – March 2008
Mauru’uru roa,
Tahiti Tourisme North America
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Spring O’Brien Awards |
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Congratulations to Spring O’Brien for winning the top prize at this year’s HSMAI* Awards, the Platinum Award. Spring O’Brien successfully landed the CBS Early Show’s “ All Access Tour” for the islands of Tahiti.
As many of you may remember, in February and March of 2007, CBS Early Show correspondent Dave Price selected a winner each Friday from their audience to join him and his crew for an “ All Access VIP Tour” to one of six premier destinations “somewhere in the world”. Thanks to Spring O’Brien, Air Tahiti Nui’s PR agency, Tahiti was included as one of the six destinations to host the “All Access” tour.
The Early Show aired the “ All Access Tahiti” escape on Wednesday, March 7 at 8:30 AM to more than 3.2 million viewers nationwide.
Tahiti Tourisme North America was very pleased to be a part of this project, and would like to thank all of our partners for their assistance – in particular, InterContinental French Polynesia, the Moorea Dolphin Center, Teihotu Brando, Richard Bailey, Dr. Ceclie Gaspar, and Enoch Laughlin of the “Federation des Sports Tahitiens”.
Please click here to view the Partner Update from March of 2007 highlighting this feature.
*The Hospitality Sales and Marketing Association International is a global organization of sales and marketing professionals representing all segments of the hospitality industry. HSMAI has become over the years the industry leader in identifying and communicating trends in the hospitality industry while operating a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.
Spring O’Brien also won a Silver award for its
Town & Country Travel feature placement in the fall 2007 issue: “Bora Bora: Eden Redefined”.
Please click here to view TTNA's Partner Update highlighting that feature.
Town & Country Travel is dedicated to seasonal, spirited and educated travelers seeking luxury destinations, hotels and high-end resorts. The magazine features the most inviting photography and writing on carefully selected destinations, city hotels, luxury resorts, tucked away country inns, and restaurants. The magazine also offers expert advice and tips on shopping, travel fashion, travel insurance and more.
Once again we would like to congratulate and thank Spring O’Brien for its true dedication to our destination and for its wonderful work in promoting our islands.
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Garmany - Fall / Winter 2007 |
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In the Fall/Winter 2007 issue of Garmany, the writer Ruth A. Katz tells
her magnificent journey on the island of Bora Bora in an article
entitled“ Paradise perfected Bora Bora”.
The six-page article, offering unique shots of the island, is solely
about her experience on our island and particularly about her stay at
the Bora Bora Lagoon Resort and Spa.
While
referring to Bora Bora as “the most romantic destination in the world”,
the author highlights the countless attractions Bora Bora offers, from
the traditional dishes and the beautiful black pearls to the
incomparable overwater bungalows.
The
article provides readers with a unique view of our island that differs
from a tourist’s description of the destination. Katz talks
about her favorite local places, attractions as well as
activities, including the well-known motu picnic, water-skiing,
parasailing, and a moonlight cruise or a fishing charter.
Throughout
this article, the author makes different recommendations while staying
at the magnificent Bora Bora Lagoon Resort and Spa (pictured on left). She insists on the
singularity of the overwater bungalows that she refers to as “the best
rooms” and also highlights the hotel’s Maru Spa that offers wonderful
Tahitian treatments while enjoying a panoramic view of the lagoon.
Garmany Magazine
Readership: 40,000
Garmany Magazine has a core content of fashion, with a focus on items sold at Garmany stores on the east coast. The magazines fashion core is complemented by features on other expressions of personal style from luxury automobiles to yachts, interior deisgn, timepieces, wines, spirits and more.
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Destination Weddings and Honeymoons |
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The current issue of Destination Weddings and Honeymoons is dedicated to the best wedding locations in the world. In addition to several other islands in the pacific, Tahiti is considered to be one of the best spots for wedding ceremonies!
The writer describes our islands as a unique destination, offering a “more grass roots cultural experience, while other islands are surprisingly European”
Destination Weddings and Honeymoons Magazine
Circulation: 175,000
Readership: 1,295,000
Full-page ad cost: $12,925 USD
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Sport Diver: World’s Best Diving and Resorts |
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The 2008 edition of Sport Diver’s “World’s Best Diving and Resorts” has
been released. We are pleased to say that the islands of Tahiti were
featured in a five-page article. The writer covers all the best diving
spots referring to them as a “spectacular playground for underwater
exploration”
He also provides the readers with suggestions such
as when to go, what to expect, where to go, and what to do while
visiting Tahiti.
The
author highlights the eight luxury resorts by Pearl Resorts and Spa
that he considers as being the “best resorts" offering a unique diving
experience with their seven on-site PADI diving centers. He emphasizes
that “each provide convenient personal instruction for all levels of
divers, including equipment rentals, guided tours including “resort
dives”, exploration dives, and night and open-water diving”.
Sport Diver Magazine
Circulation: 202,154
Readership: 667,108
Full-page ad cost: $24,480 USD
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Condé Nast Traveler |
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The long-awaited annual “ Gold List” issue is finally here!
Condé Nast Traveler dedicated this 14th annual “Gold List” issue to the world’s best places, top hotels, resorts, and cruise lines.
More than 28,000 Conde Nast Traveler readers, elected the world’s finest properties and cruise lines for the annual Reader’s Choice Awards.
Below we have included the ratings specific to our partners in our islands. Here are a few quotes from the readers:
“The Best 2008 Room” in the Pacific Nations was awarded to the Taha’a Island Resort and Spa.
The Bora Bora Lagoon Resort and Spa was also highlighted by the readers in this category:
“Some rooms are overwater –I could hear gentle lapping against the stilts as I fell asleep.”
The 2008 top hotels in Tahiti are for most located on the island of Bora Bora:
- Le Meridien Bora Bora: 91.4
- Bora Bora Lagoon Resort & Spa: 89.7
- Bora Bora Pearl Beach Resort & Spa: 87.7
- Le Taha’a Island Resort & Spa: 86.4
- InterContinental Bora Bora Le Moana Resort: 85.5
- Bora Bora Nui Resort & Spa: 84
TTNA would like to emphasize the amazing work the partners have done throughout the islands. Out of top hotels in the Pacific section, 8 of the 9 resorts honored as part of the 2008 Gold List are located on our island of Bora Bora!
Condé Nast Traveler Magazine
Circulation: 782,551
Readership: 2,613,720
Full-page ad cost: $80,755 USD
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Travel and Leisure |
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The January edition of Travel and Leisure is completely dedicated to the “World’s Best Hotels”
Under the French Polynesia category, two hotels both located on the island of Bora Bora were chosen:
-Bora Bora Lagoon Resort and Spa “Elegant thatched bungalows surrounded by crystal clear lagoons”
Score 87.29
-Hotel Bora Bora “ Historic French Polynesian resort with a blend of relaxed South Pacific décor and polished Aman style.”
Score 85.87
Travel and Leisure Magazine
Circulation: 957,849
Readership: 4,310,321
Full-page ad cost: $91,905 USD
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Dealmaker |
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The March issue of Dealmaker Magazine offers traders a five-page spread to our islands is out!
Writer
Cristina Velocci shares with investment bankers on Wall Street her
voyage through the islands by helicopter. She notes that this
transportation has become over the years the preferred way to travel to
our islands as well as“ all the top-notch hotels have their own
helipads.”
As
a picture is worth a thousand words, the article is illustrated by a
stunning shot from the air of the island of Bora Bora (see above). The
writer focuses on the Society Islands and notes each of their
attributes.
While
evoking the sense of calm and relaxation unique to the destination of
Tahiti, she guides the readers through the islands by offering a full
description of many of the hotels and attractions.
An
offshoot of the lifestyle magazine for Wall Street traders, Trader
Monthly and Dealmaker Magazine launched in November 2006 targeting
investment bankers. It profiles the movers and shakers of investment
banking and aims to get behind the scenes of the biggest deals and show
sophisticated, discerning consumers the best ways to enjoy their
hard-earned money. Including private jets, luxury cars, classic
timepieces, elegant portables and private retreats. Ninety-nine percent
of Dealmakers readers obtained a bachelor’s degree, with 80% of them
attending post-graduate school.
Dealmakers Magazine
Circulation: 101,455
Readership: 279,001
Full-page ad cost: $24,075 USD
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Scuba Diving |
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Each year, Scuba Diving, asks their readers to rate their favorite destinations as part of its ongoing Top 100 Readers’ Choice Survey. We are very pleased to say that the islands of Tahiti are amongst these top destinations.
We’ve noted each of the categories awarded below – perhaps the most impressive award for the islands of Tahiti is the #1 in the “Top Healthiest Marine Environment” Writer Mike Veitch enclosed a few notes on Tahiti’s incomparable marine environment:
“There are few places in the world as picture-perfect as the islands of French Polynesia. In the middle of the South Pacific, these jagged green islands rise out glittering blue seas. One of the better-known islands in the chain is Tahiti, a lush volcanic island with cloud-shrouded peaks and similarly exhilarating underwater topography. The island is surrounded by a lagoon and then a drop-off into abyssal depth.” All awards noted below are specific to the Indian / Pacific Ocean.
-Top Healthiest Marine Environment
We are delighted to announce that Tahiti was #1 in this newly developed category
- Top Big Animal Encounters
Tahiti was ranked in the 3rd position with a score of 88.
-Top Underwater Photography
Tahiti and Her Islands ranked #3 with a high score of 95.2
-Top Advanced Diving
Tahiti ranked #3 with a score of 95.6
- Top Dive Destinations
Tahiti came in 4th best diving destination with a score of 95.8
-Top Marine Life
Tahiti scored 88 and ranked in 6th position in this category. |
Scuba Diving Magazine Circulation: 188,056
Readership: 620,585
Ad cost: $21,080 USD
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Islands- “15 Ultimate Romantic Escapes” |
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With a cover mention, the February issue of Islands Magazine features
the destination of Tahiti as being part of the “15 Ultimate Romantic
Escapes”
Jad
Davenport begins his article by sharing his cruising experience within
the Leeward Islands aboard Bora Bora Cruises’ luxury yacht, the Ti’a
Moana”
“Every night we cross deep channels, so each dawn brings a new island
and a fresh lagoon, flat, blue as a cut opal, to welcome us”
He
offers descriptions of each of the islands he visited and makes several
recommendations on where to go, what to eat and what to do - “On
Raiatea, be sure to visit Taputapuatea, a sprawling complex of stone
marae” and “Take a break and refresh your palate with a bowl of poisson
cru, raw tuna cured with lemon juice and sweetened with coconut milk”
Islands Magazine
Circulation: 213,241
Readership: 703,695
Full-page ad cost: $22,230 USD
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Luxury Spa Finder |
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Luxury Spa Finder’s special January-February 2008 issue titled “Renew Yourself” dedicates an exclusive article to the tradition Tahitian tattoo.
Though only recognized by western civilization for a few centuries, the custom of tatau or as we have come to know of it tattoo, originated in the Marquesas Islands and has been performed for over two thousand years throughout Polynesia.
Traditionally a mark of prestige or status, the practice of tattoo very nearly disappeared with the arrival of western missionaries in the late 18th century who banned it because the Old Testament forbade it. Despite some taboos surrounding tattooing, the art continues to be popular all over the world, and especially throughout the islands of Tahiti.
In this article, the author not only highlights his stay at the Bora Bora Pearl Resort & Spa, but embellishes on the particularity of the spa and how it ties back to Polynesian tradition. In addition to offering the traditional therapies, the spa also features a tattoo service” on its “spa menu” (performed by the tattoo artist Hereneui Teritehau).
Luxury Spa Finder Magazine
Circulation: 86,314
Readership: 284,836
Full-page ad cost: $14,100 USD
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For more information, please contact
us at media@tahiti-tourisme.com
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