“Eden – Redefined”
David Hochman
Photos by Anson Smart
Fall, 2007

With a mention on the cover, the Town & Country Travel feature on Bora Bora starts with a two-page spread of Bora Bora – shot by photographer Anson Smart earlier this year. The article opens highlighting the Jean-Georges restaurant at the St. Regis Resort Bora Bora. Accompanied by over twelve images of the famed “Romantic Island” – including four full-page images and two, two-page spreads.

The twelve page Town & Country Travel article closes with suggestions to their readers such as when to go, how to get there, where to stay, and what to do while visiting Bora Bora. In the same “Native Intelligence” section, the writer highlights the following resorts under "Where to Stay and Play": For the Fabulous: St. Regis Resort, Bora Bora; For the Spa-Minded: the InterContinental Bora Bora Resort & Thalasso Spa, For the Honeymooners: the Bora Bora Pearl Beach Resort 7 Spa; For Families: the Bora Bora Nui Resort & Spa, and For Old-School Luxury: the Hotel Bora Bora.

Town & Country Travel
Circulation: 250,000 US Nationwide
Readership: 825,000 US Nationwide
Full Page Ad Cost: $30,825 USD

“Moorea: isla de leyenda”
Carmen Gonzalez
June 3, 2007

Covering the entire front-page of the “de viaje!” newspaper from Mexico City, Mexico, the article titled: “Moorea: The Legendary Island” entices readers to explore the Polynesian paradise by highlighting five main reasons to visit. The natural beauty, overwater bungalows, hospitality, culture, and of course the Tahitian cultured pearl!

Once you flip the front page, the inside front-cover has several images, destination experiences including excursions and activities, what to eat, where to stay and when to travel.

de viaje!
Circulation: 200,000 (Mexico Nationwide)
Readership: 900,000 (Mexico Nationwide)

“Papeete y Moorea – Dos Paraisos Naturales”
Paulina Soto
June, 2007

This six page feature in Elle Mexico takes readers to the islands of Tahiti and Moorea. Both written and photographed by Paulina Soto, the article suggest activities for both islands: what to eat, where to stay, where to perform a traditional Tahitian wedding ceremony and even what to wear / buy before you go (such as new bikinis and a Coach bag!).

The article has several images highlighting the suggestions the author makes and closes with Tahitian words translated into Spanish.


Elle Magazine (Mexico)
Circulation: 70,000 (Mexico Nationwide)  
Readership: 175,000 (Mexico Nationwide)

“South Seas Rendezvous”
Andy Turpin
August 2007

“When is every regatta participant a winner? When the regatta takes place in the Isles of Tahiti!” And this is simply because of the sheer beauty of the destination. The article focuses on the Tahiti Pearl Regatta, which showcases Tahiti’s superb sailing conditions and rich cultural heritage, as well as its spectacular topography.

The writer follows the race with the first-ever S.F. team, and one of the crewmembers describes
"sailing from Taha'a to Bora Bora as a Top Ten experience. The waves crashing on the reefs, the steep, rugged islands rising out of the ocean with lush palm forests – and sailing among 26 boats with spinnakers flying on a warm Tahiti day ... We can definitely recommend the [Tahiti Pearl Regatta]. More than just a race, this is a sailing extravaganza!”

Latitude 38
Circulation: 45,000
Readership: 112,500
Full Page Ad Cost: $2,846 USD

“The World’s 50 Best Honeymoons”
August / September 2007

Once again, Tahiti is named one of the Top 10 Honeymoon Spots in the World. In the words of the writer, Tahiti is the “epitome of sexy.” While painter Paul Gauguin and writer Herman Melville were bewitched by the seductive islands, these days, it’s the newlyweds who are under Tahiti’s spell. Both the beauty and exquisiteness of Bora Bora and Moorea are showcased in the article, while the writer describes the endless activities Honeymooners can enjoy on the islands of Tahiti.

Tahiti also won the following awards in Modern Bride's "Honeymoon Top 10s":

Category	Ranked
Romance	#1
Sexy Ambience	#1
Seclusion	#3
Beaches	#3
Snorkeling & Diving	#5

“Paradise Found – Authentic South Pacific”
Rosemary McClure
September 16, 2007

“Rangiroa is a slow-paced haven for divers and those who wonder what Polynesia used to be like.”

Following her trip to the islands earlier this year, Rosemary McClure’s second article which focused on the islands of Tahiti was released last month in West Magazine – a Los Angeles Times magazine distributed in the Sunday section of the national newspaper.

In her article aptly titled: “Paradise Found”, McClure highlights the abundant natural beauty of Rangiroa. The article covers the diving possibilities as well as many other excursions in and around Rangiroa, which are centered around its amazing lagoon. The author also notes several lodging options including the Kia Ora and Kia Ora Sauvage, the Novotel Rangiroa Lagoon Resort, and where Ms. McClure spent her time while on Rangiroa, Les Relais de Josephine. She also includes several dive operators including: TOPdive, Six Passengers Diving Center, Blue Dolphins, and Oviri Excursions.

Rosemary McClure is a Times travel writer.

Los Angeles Times
Circulation: 1.3 million
Readership: 3,250,000
Full-page ad cost: $92,235.00 USD

“Cruising for the Girls – 12 Reasons to Cruise French Polynesia”
Marybeth Bond
August / September 2007

For her Travelgirl readers who love to travel and experience as much as possible, Marybeth Bond dedicated a four-page article on cruising, which in her opinion is one of the best ways to quickly venture onto many beautiful islands of Tahiti. She describes the various reasons why she chose cruising: one of them being that “approaching these islands by sea is a stunning way to experience some of the most beautiful islands in the world.”

Travelgirl
Circulation: 55,000
Readership: 181,500
Full Page Ad Cost: $15,000 USD

“The Art of Awakening”
Mary Heebner
Photos by Macduff Everton
(same issue – Aranui 3 mention,
“The Best Island Cruises”)
September / October 2007

The much anticipated 12-page feature on the islands of Tahiti is in the September / October issue of Islands Magazine. Writer Mary Heebner and photographer Macduff Everton traveled down earlier in 2007 on assignment for Islands’ annual feature on Tahiti. After covering several of the outer islands over the past few years, the editors chose to cover something a little more accessible for readers, and an island that hadn’t been featured in Islands in several years, Tahiti’s sister island, the magical island of Moorea. Although most of the article was focused on Moorea – the islands of Tahiti and Bora Bora were also included.

While the writer / photographer team was in Moorea – they experienced a tropical depression. As we all know, it rains in paradise, which is how it remains so verdantly green year-round. As it turned out – Everton was able to capture some amazing images of the island and the resorts being featured in the article. Simultaneously, Heebner, the writer who is also an artist, created several beautiful watercolors of the images shot by the photographer, all of which are included in the article.

The final piece highlighting the images, watercolors, and writing takes readers away to these islands. Offering inside information on where to eat, where to stay, and of course, where to get a tattoo.

Islands Magazine
Circulation: 213,241
Readership: 703,695
Full Page Ad Cost: $222,300 USD

“Polynesian Touch”
Adam Skolnick
October 2007

In the current issue of Spa Magazine, writer Adam Skolnick uncovers the potent, old-world healing methods of Tahiti, New Zealand and Hawaii – however, Tahiti dominated all of the images throughout the article. The opening image is of the Hawaiki Nui Hotel on Raiatea - a beautiful shot of their overwater bungalows with a green velvet background. The article begins in New Zealand, then takes readers to Tahiti, which the author notes as the birthplace of Polynesia, and then on to the islands of Hawaii. The article focuses on traditional healing methods in these three destinations. Skolnick was lucky enough to have several interviews with  different traditional Tahitian healers while in the islands.

Spa Magazine
Circulation: 69,946
Readership: 230,822
Full Page Ad Cost: $7,970