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On Wednesday, July 18, the SPF40 committee of eight South Pacific
destinations held the annual media luncheon to announce the SPF40 2007
event.
The luncheon was held at Café del Rey in
Marina del Rey, CA – near Los Angeles Int’l airport.
The
SPF40 committee was extremely pleased with the turnout of media. We had
a total of 36 media confirmed for the luncheon, and were elated to have over 40 media attend! The following publications were among the
media present:
- Departures Magazine
- Gayot.com
- Islands Magazine
- Los Angeles Times
- ModernAgent
- National Geographic Adventure
- Robb Report
- Sport Diver Magazine
- Westways Magazine
The
event was held from 12:00 noon to 2:30 PM. Seven of the eight
participating countries from the South Pacific destinations had the opportunity to
present their country through a five-minute PowerPoint presentation.
Unfortunately, Tonga could not be present at the event.
Following the
destination presentations, the representatives from the Cook Islands,
Fiji, New Caledonia, Papua New Guinea, Samoa, Tahiti and Vanuatu had
the opportunity to mingle and meet with the media. The freelancers, editors, staff writers and producers that attended the event were very pleased to have the opportunity to learn more about these seven South Pacific destinations at one convenient location. They also appreciated the one-on-one time with each of the representatives from the seven countries that were present.
The
SPF40 committee, including representatives from Tahiti Tourisme North
America, were very pleased with the overall event and the quality of media. The presentations and the professionalism of the seven
countries present communicated their passion for their destinations, as
well as their commitment to making the third annual SPF40 a success! | 
