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Ia ora na Partners!
We are very pleased to bring you the following media exposure received throughout North America over the past several weeks! On behalf of the destination, we’d like to take a moment to thank all of our partners (on both sides of the equator) for their hard work in achieving these results.
The Public Relations agencies and in-house PR Partners in particular have done a tremendous job of practicing the “co-opetition” theme presented a few years ago at TTNA’s Public Relations Summit. We’d like to thank each and every one of them for their combined efforts and for keeping us in the loop on their results.
The following articles should speak for themselves!
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Los Angeles Times - June 3, 2007 |
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“Bora-Bora: Dreams are made in French Polynesia”
by Rosemary McClure
We’re
very pleased to announce that the highly anticipated article from
Rosemary McClure of the Los Angeles Times has been released! Rosemary
made her second trip to the islands of Tahiti just last month – she
hadn’t been there since 1985! Her assignment was to cover the newest
resorts on the island and to compare these
resorts with some of Bora’s “classic” properties – as well as provide
readers with an overview of how best to experience Tahiti’s “Romantic
Island.”
The writer contacted Tahiti Tourisme North America
for advice, contacts, and direction on how to tackle her assignment
logistically. The TTNA and GIE Tahiti Tourisme teams were very pleased to be involved in the trip
from the start.
We should note here that the Los Angeles Times has a policy of not accepting
anything hosted during their editorial research trips. Tourism
office, hotels, airlines, and other providers are generally not aware that they’re catering to a
writer for the US’s fourth largest newspaper. Although we were able to
join Rosemary for a portion of her trip, she covered all
of her expenses on her own – this ensures that the writer is providing her
readers the most candid overview of the destination and products
therein.
Many thanks to all of our partners for their gracious
assistance and true Polynesian hospitality. As Rosemary notes in her
article, “trip number 3 is already on (her) mental drawing board.”
Click here to view the online version of this article
Los Angeles Times
Circulation: 1.3 million (1,300,000 US Nationwide)
Readership: 3,250,000 US Nationwide
Full-page ad cost: $92,235.00 USD
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Spa Magazine - June, 2007 |
"SPA 100"
The May/June issue of Spa Magazine highlights their pick of the top 100 Spas throughout the world. Congratulations to the newly opened Deep Ocean Spa at the InterContinental Bora Bora Resort & Thalasso Spa as it was included in "The Hot 100" list.
The article notes that: "For oceanfront bliss, the glass-floored overwater massage bungalows at the new Deep Ocean Spa at the InterContinental Bora Bora Resort & Thalasso Spa offer sights of the sea world below."
Congratulations to the InterContinental Bora Bora team!
Spa Magazine
Circulation: 53,212
Readership: 175,600
Full-page ad cost: $6,295.00 USD |
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Healing Lifestyle's & Spas - May / June 2007 |
"Vanilla, Coconut, and Sandalwood: Prepare to be Seduced by the Scents & Spas of French Polynesia"
By Drew Limsky & Melissa Williams
Writer Melissa Williams traveled down with the agency representing Pearl Resorts a few years back. As we often advise partners, many PR projects take quite some time to come to fruition! The article was co-authored by writer Drew Limsky - a name many of you may recognize as Drew has visited our islands several time on several different assignments.
The ten full pages (without advertising!) cover many of the spas throughout the islands of Tahiti. The following Resorts, Cruise Yacht, and Spas were all covered in the article (listed in the order of appearance):
- Bora Bora Lagoon Resort & Spa
- St. Regis Resort Bora Bora
- Bora Bora Pearl Beach Resort & Spa
- Bora Bora Cruises
- Moorea Pearl Beach Resort & Spa
- Sheraton Moorea Lagoon Resort & Spa
- Le Taha'a Private Island & Spa.
Each section was separated by island, and then broke out all of the different resorts mentioned above into the following three categories: Spa Specifics, Get A Room!, and Downtime. Each of the properties also received a phone number and a website following the write-up.
What would normally be positioned in a side-bar, the "Getting There" information on the last page of the article (photo on right) is in the sky above Le Taha'a (with Bora Bora in the distance). Contact information for Air Tahiti Nui and Tahiti Tourisme is included.
Healing Lifestyles & Spas
Circulation: 43,085
Readership: 129,255
Full-page ad cost: $6,000.00 USD
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Robb Report - Summer, 2007 |
"Above and Beyond"
The St. Regis Resort Bora Bora was featured in the Summer, 2007 issue of Robb Report's "Luxury Resorts."
"Overwater bungalows are ubiquitous in French Polynesia... The term "bungalow" however would be insufficient descriptor of the above-water abodes at the new St. Regis Resort Bora Bora."
The article continues to entice readers with the various different suites available at the St. Regis - complete with images and contact information following the article.
Robb Report
Circulation: 105,842
Readership: 264,605
Full-page ad cost: $17,890.00 USD
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Scuba Diving Magazine - May 2007 |
"Tahiti & Her Sister Islands"
by Rod Klein
Author / photographer Rod Klein who traveled to Tahiti last year offers readers plenty of information to plan their next dive trip to the islands. Section headings included: Why Go?, How to Dive It, and Don't Miss.
Why Go? - Klein points out the picturesque destination is simply beautiful and lush above the water - but the main reason for his recommendation is "summed up in one word: Sharks." The writer also includes valuable information on how to dive the islands, where to go, which dives he recommends. He also includes a "Good To Know" sidebar covering weather, water temperature, average visibility, travel information, and contact information for the tourism office.
Scuba Diving Magazine
Circulation: 197,108
Readership: 650,456
Full-page ad cost: $17,845.00 USD
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C Magazine - May 2007 |
"Waterworld"
by Jenny Murray Hooks
The article opens with a gorgeous shot of the Bora Bora Nui Resort & Spa on Motu Toopua. It includes highlights of the St. Regis Resort Bora Bora, the Bora Bora Pearl Beach Resort & Spa, and Manihi Pearl Beach Resort.
The "C Tips" section at the close of the article suggest that the beach bungalows can be just as alluring as the overwater bungalows. The author also includes that the flight to Tahiti arrives late in the evening, so travelers should be prepared to overnight in Tahiti upon arrival. She notes that Air Tahiti Nui "puts forth a genuine effort to make the 8-hour flight part of the vacation."
C Magazine
Circulation: 100,000
Readership: 300,000
Full-page ad cost: $13,790.00
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Condé Nast Traveler - May 2007 |
2007 "Hot List" / The Power of Travel
by Dorinda Elliott & Staff writers
The InterContinental Bora Bora Resort & Thalasso Spa takes the cake in the recent issue of Condé Nast Traveler!
The "Power of Travel" section addresses what the largest hotel companies in the world are doing in regards to the impact of tourism on communities and the planet. The InterContinental Resort Bora Bora received a mention in the article as well as a "Guilt-Free Luxury" sidebar. The sidebar notes that the resort "uses the world's deepest ocean pipe to pump icy seawater that helps power its air-conditioning system saving 90 % (or 660,000 gallons) of fuel oil per year. And yes, the pipe also channels deep-sea water to the spa.
The InterContinental Bora Bora Resort & Thalasso Spa was also nominated as one of the 138 hotels in the "2007 Hot List." In addition, the Deep Sea Ocean Spa was also nominated as one of the 75 "best new spas in the world."
Condé Nast Traveler
Circulation: 780,051
Readership: 2,605,370
Full-page ad cost: $69,100.00 USD
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Food & Wine - May 2007 |
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"Jean-Georges's Bora Bora"
by Tom Gilling
Photos by William Meppem
This six-page feature follows star chef Jean-Georges Vongerichten through a full day of preparing various meals - while enjoying the island of Bora Bora and, bien sûr, the St. Regis Resort Bora Bora.
The article highlights not only the chef's signature restaurant at the St Regis', Lagoon, but also the turquoise waters of Bora Bora and excursion ideas for guests.
The "Where to go in Bora Bora" section highlights the neighboring islands of Taha'a and Maupiti as day excursions for "culinary explorations." Captain Richard Postma also received a mention for his 50-foot catamaran - the Taravana.
Food & Wine
Circulation: 951,339
Readership: 2,378,348
Full-page ad cost: $49,705.00
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New York Post - May 1, 2007 |
"Bunga-low"
by Chris Bunting
Chris Bunting, who traveled down to the islands last year wrote-up this article addressing whether or not Tahiti can be done relatively inexpensively. With "leading Tahiti experts," he explores land versus cruise packages, and the best way to visit the islands of Tahiti if one's on a budget.
Robin Turner, a travel counselor with American Express is quoted saying: "With the help of an expert to navigate through the promos, you can find some smart deals at some terrific resorts." One of her examples is the current "pay 3, stay 5" package currently being offered by Bora Bora Lagoon Resort.
Click here to access the article on NYPost.com
New York Post
Circulation: 445,094
Readership: 1,068,226
Full-page ad cost: $22,500.00
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Central Coast Magazine - April 2007 |
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"Tahiti - Queen of the Pacific & Moorea - the Magical Isle"
by Thomas Wilmer
The first article of a two-part series subtitled "Dispatch from Paradise" explores the islands of Tahiti and Moorea. The five-page article covers location, distance, and highlights the various activities for travelers to experience on the islands of Tahiti and Moorea.
The writer does a great job of addressing many of the key communication that we try to include as often as possible. He addresses location, distance, activities, and closes the article with the resorts highlighted (the Sheraton Tahiti Resort and the Sheraton Moorea Lagoon Resort & Spa) as well as contact information for the tourism office.
Central Coast Magazine
Circulation: 20,000
Readership: 60,000
Full-page ad cost: $3,600.00
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For more information, please contact
us at media@tahiti-tourisme.com
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