Kickstart '07 Update

We would like to take this opportunity to update you on the outcome of TTNA’s first trimester co-op campaign, “Kickstart ’07.” As you know, Kickstart '07 was an online co-op tactical program funded by Tahiti Tourisme North America and our participating opt-in co-op Partners: Air Tahiti Nui, Happy Vacations, Islands Escapes by Goway, Islands In The Sun, Pleasant Holidays, Swain Tours, and Tahiti Legends. Kickstart ’07 was launched in January and ran through the end of April, 2007. The campaign was composed primarily of flash-animated banner ads on top performing, national web sites. Ad placements on the web sites were continually optimized, which drove strong traffic to the Kickstart Landing Page. Please click here to view the landing page. Similar to previous years, lead generation was strongest in January and February. Over the 120 days of the campaign’s length, each participating partner received an average of 11.4 leads per day. We are very pleased that while adding a sixth partner to this year’s program, the campaign continued to deliver strong numbers in terms of leads per partner. The below breakdown details the average numbers of leads received by each partner. Kickstart ’07 rotation leads received Jan-April 2007 Total Campaign Leads produced =     8,202 Total Leads per partner =                      1,367 Average Leads per partner, per day (120 days) =   11.4 Please click on any of the images to the right to view the animated flash banners, or the Kickstart '07 landing page. A huge mauru'uru roa to all of our participating Partners for their collaborative effort on this campaign. Al Keahi & Team Tahiti Tourisme North America Once A Dream - Flash Animated Banner Make A Wish - Flash Animate Banner Kickstart '07 Landing Page Back to top

For more information, please contact us at media@tahiti-tourisme.com