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Ia ora na Partners!
We're very pleased to bring you our monthly Partner Update focused on Public Relations. In this issue, we highlight the media exposure received over the past few months for the islands of Tahiti. We have two articles noted below which were a direct result of our Tahiti Unplugged! press trip in October of 2006: Outside Magazine and Men's Journal. TTNA would like to thank all of our PR partners here in the states, as well as Air Tahiti Nui, our Hotel and Cruise partners in the islands, and of course our team at GIE Tahiti Tourisme for making all of this expsoure possible.
If you'd like to receive any more information on the articles below, or have any questions or comments for our PR team, please send an email to: media@tahiti-tourisme.com
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Recent Media Coverage |
TravelAge West Editor's Pick Award
Tahiti was recognized by TravelAge West’s editoral board with the Vote of Excellence in the category of Best Destination for Honeymoon/Romance Vacation.
With this award, Tahiti will be included as a nominee in the 2007 WAVE (Western Agents’ Vote of Excellence) Awards.
WAVE is a program that recognizes the outstanding qualities and services of travel suppliers. Travel agent professionals throughout the 14 Western states and readers of TravelAge West will vote on the best-of-the-best from the list of Editor’s Pick award recipients.
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| The St. Regis Bora Bora was recently shown in two high profile network television programs.
ABC featured the resort in a special program entitled "InStyle Celebrity Weddings." The prime time program profiled honeymoon destinations of the stars, with the Bora Bora segment featuring Nicole Kidman and Keith Urban, who honeymooned at the St. Regis. The segment featured gorgeous shots of the resort, as well as air footage of Air Tahiti Nui. The segment was tagged with news of an upcoming contest in which two viewers will receive business class seats on Air Tahiti Nui and a six night stay at the St. Regis. The ABC and InStyle co-promotion is entitled "Honeymoon Like A Star," and viewers were instructed to visit ABC.com for more information.
Additionally, the St. Regis was highlighted on the Saturday edition of "Good Morning America." In a segment profiling exceptional Valentine's Day travel suggestions, Modern Bride selected the St. Regis as the ultimate Valentine's vacation getaway. The segment showed aerial footage of the island, as well as inside footage of the $15,000/night suite where Kidman and Urban honeymooned.
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Islands
February 2007: “Perfect 10 – Le Taha’a”
By: Joe Yogerst
Tahiti graces the cover of this issue of Islands Magazine. With the Le Taha’a Private Island and Spa’s overwater bungalows in the crystal blue water and Mount Otemanu rising in the background, it is the perfect cover shot for Islands’ feature titled “10 of the World’s Greatest Escapes.”
The article is the author’s one-day travel journal on Motu Tautau and at Le Taha’a. He starts off his day at this “perfect escape” with an iced coconut parfait with roasted bananas and vanilla while dipping into the lagoon right outside his bungalow. He then explores Taha’a, both over and under the water; while the clownfish and leopard eels show him the beautiful array of marine life, the volcanic peaks give him a lift above the perfect landscape en bas. Nevertheless, he relaxes in the evening with a Maitai in hand and a taste of Polynesian cuisine at the resort, then rounds off his day with another dip in the lagoon.
Islands’ readership is 703,695
Full page ad value is $22,230 USD
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| MSNBC.com
February 2007: “The Next Great Honeymoon Spots”
By: Joe Yogerst
In
his "Next Great Honeymoon Spots" roundup on MSNBC.com, Yogerst profiles
six "undiscovered yet unyieldingly romantic destinations" for
honeymooners. His designated choice for Tahiti is the Tuamotu atolls, which
he labels in the article as "The Undiscovered Tahiti."
The
story bullets takeaway facts for readers: "Claim to Fame -- The
Tuamotus ... aren’t famous yet, unlike sister islands Bora Bora, Moorea
and Tahiti."; "Why it’s Hot -- The locals."; "What Makes it Unique --
The water."; "Try This -- The Manihi lagoon is home to more than 60
oyster farms that produce the famous Polynesian black pearl."; "Where
to Stay -- The overwater bungalows at Tikehau Pearl Beach Resort..."
MSNBC.com has 11,539,843 Unique Visitors per Month
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Men’s Journal
February 2007: “Finding Paradise”
By: Jeff Hull
In the recent paradise-themed issue of Men’s Journal, Huahine, Fakarava, and Hiva Oa were featured as a “slice of tropical heaven.” The author, Jeff Hull, goes into detail about Huahine, the “cultural hub” of Tahiti, featuring the Hawaiki Nui Va’a outrigger canoe race, Polynesian cuisine, and Tahitian tattoos. He then paints Fakarava’s beauty in the mind of readers with its “colorful coralscape [that] danced with life.” Juxtaposing the soft serenity he experienced in Fakarava, he writes of his amazement of “the rugged Marquesas,” with its “daunting landscapes of soaring volcanic fangs and razor-sharp ridges.” Throughout his article, Hull highlights the special encounters with locals and mana, “the powerful life force,” that shows the unique passion and energy of Tahitians.
Men’s Journal’s readership is 1,706,255
Full page ad value is $81,330 USD
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Modern Bride
February/March 2007: “Tahiti Your Way”
By: Andrea Chambers
This article invites readers along with the author and her husband as they visit and experience Tahiti. Besides being one of the most romantic places to be, she communicates that Tahiti’s beauty and resources lets you personalize your honeymoon, making it “trendy, traditional, thrill-seeking,” or a combination therein.
She takes readers to romantic Bora Bora, adventurous Moorea, and traditional Tahiti, while detailing each activity and excursion – from sunset massages to safaris, to cultural tours. She finishes her trip by hoping to “one day return to [Tahiti’s] motus and magic, to its infinity pool and infinite beauty.”
Modern Bride’s readership is 4,328,597
Full page ad value is $59,554
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World’s Best Diving & Resorts
Jan-April 2007: “Tahiti”
Tahiti is highlighted as one of the world’s best diving destinations, “with sharks at every dive, drop-dead gorgeous topside scenery, and exotic and wonderful people.” The author warns that Tahiti is a “wild romantic, and utterly exotic temptress, and you’ll find it easy to fall under her spell.” This article also includes must know facts that makes it easier for divers to experience Tahiti.
World’s Best Diving & Resort’s readership is 667,108
Full page ad value is $24,480
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Outside
February 2007: “Beyond Tahiti”
By: Katie Arnold and Mary Turner
With this issue of Outside, Tahiti continues to garner attention as a destination for adventure. In addition to the widely covered beauty of the destination, “mind-blowing array of marine life,” and peacefulness, the authors talk about outrigger canoeing, scuba diving, mountain biking, and more. Fakarava, Manihi, Taha'a, Huahine, and Rurutu are highlighted as the less visited islands with fresh adventures for those looking for a more active trip. Beautiful pictures of the beauty and bounty above and below the water give the reader even more visuals of the opportunities for adventures that Tahiti naturally provides.
Outside’s readership is 1,644,312.5
Full page ad value is $ 48,925
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Recommend
December 2006:10th Annual Reader’s Choice Awards
“Touched by the Tiare”
By: Lark Ellen Gould
The article tells a romantic story of the Tiare, proving that romance is not only in the beauty of the islands but also deep-rooted in the Tahitian culture. Fittingly, Tahiti was recognized as the Sexiest Romance and Honeymoon Destination in Asia/South Pacific in the 10th Annual Recommend Reader’s Choice Awards. One of our preferred partners, Pleasant Holidays, was recognized as the Best Tour Operator to Asia/South Pacific. The author, Lark Ellen Gould, also addresses the Tiare Agent program and introduces several of our airline, tour operator and hotel partners.
Recommend’s readership is 121,425
Full page ad value is $ 14,430
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For more information, please contact
us at media@tahiti-tourisme.com
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