The 2007 Honeymoon Campaign is an improved evolution of our 2006 Honeymoon Campaign. This integrated print and online campaign is designed to create awareness among brides and honeymooners while simultaneously reinforcing that effort by driving that awareness to action.

Participating partners include: Air Tahiti Nui, Classic Vacations, Happy Vacations, Pleasant Holidays, Tahiti Legends and Tahiti Vacations.

Print Creative:

Our print creative is an evolution of the “We Dream In Color” creative that was used in the 2006 Honeymoon Campaign. With full-page, “front of the book”, insertions in North America’s predominant bridal publications, the print ads create awareness by providing a strong visual impact and simple, honeymoon-focused taglines. A simple URL and phone number will be utilized as a call-to-action, with leads being rotated evenly amongst the co-op partners.
       

Online Creative:

We re-designed some of our best performing banner display ads from the 2006 campaign and created several new banners to even better target the consumers. These new ads will run on the top performing Bridal/Honeymoon sites, such as TheKnot.com and WeddingChannel.com, with continual refinement and optimization based on performance.

The ads are simple yet visually arresting, with a clear and direct “call-to-action” button prompting a click-through to the strategically designed landing page. The landing page gives the consumer the options to plan a trip with the Dynamic Planner, search Special Offers of participating Tour Operators, or use the toll-free phone number. All of the real-time actionable leads generated will be forwarded to the five opt-in tour operator partners, in real-time, on a rotational basis.

To view examples of banner display ads, click here.
To view the Honeymoon Campaign landing page, click here.