Number of Articles	526
Impressions:	168,065,542
Total AVE:	$18,363,421 USD

 *AVE – Advertising Value Equivalence.

Fostering A Spirit of "Coopetition"

The 2006 PR Summit was once again a highlight for TTNA's overall PR efforts for the year. Held at the Manhattan Beach Marriott on August 18, 2006, the Summit welcomed over 25 public relations representatives from our primary hotel and airline partners, with attendees coming from both coasts as well as Tahiti. For the first time ever, the PR Summit featured a travel journalist panel discussion in the morning, with Sherri Eisenberg (Bride’s), Barbara Beckley (freelance trade writer), Jane Engle (Los Angeles Times), and Jim Calio (freelance writer) sharing their point of view on key questions related to the travel industry as well as pitching tips and "most desired" angles for their outlets. The full-day event included a question and answer element with the panelists which allowed for more interaction and networking for the partners. The afternoon was devoted to TTNA sharing news and updates about the destination, as well as an educational backdrop for new partners who weren't familiar with TTNA's key communication points and most importantly, encouragement to work together on press trips and journalist visits. TTNA is excited to report positive results -- more partners dialogued, and worked together on press trips in 2006 than in any previous year! We’re already looking forward to next year’s PR Summit – stay tuned!

Arts & Entertainment (A&E)

In September, 2006, a crew from the A&E network visited Tahiti, Moorea, and Raiatea to film a “Breakfast with the Arts” special. The program initially aired Wednesday, November 29, 2006, focusing on Tahiti’s culture and cultural experiences. While on location, the crew visited Taputapuatea, the Fa’aroa River, and both a vanilla and a pineapple plantation on the island of Raiatea; The Pearl Museum, The James Norman Hall Museum, The Museum of Tahiti and Her Islands, and an ancient marae (sacred site) on the island of Tahiti, where Les Grand Ballet Tahitian dance troupe performed; and also the island of Moorea, where interviews with local artisans were conducted.

Sports Illustrated

In September of 2005, Huahine, Tahiti’s “Garden of Eden” was home to five of the world’s most beautiful swimsuit models for 10 days as veteran photographer Stuart Shining shot on location for the 2006 Sports Illustrated Swimsuit Issue. The highest selling single magazine issue in the U.S., the 2006 Swimsuit Issue featured over 13 pages of the world’s most beautiful swimsuit models gracing Huahine’s pristine beaches and motu, as well as the overwater bungalows and lagoon at the Te Tiare Beach, an Outrigger Resort.

Condé Nast Traveler

Each year, Condé Nast Traveler magazine dubs its July as the “Islands Issue.” Tahiti was featured on the cover of this year’s issue, with a stunning image of Moorea as backdrop for a cover headline of “Pacific Paradise.” The islands of Tahiti were covered extensively throughout the issue, appearing on an astounding total of 26 pages!

Brilliant Magazine

Tahiti was on the cover of the April 2006 issue of Brilliant magazine, an upscale lifestyle publication for residents of the state of Texas. In the feature article, writer Lance Avery Morgan provides a nice overview of Tahiti’s islands, as well as highlighting favorite excursions such as deep sea fishing and motu picnics. Including interviews with local residents and hoteliers, the article was aptly titled “Paradise Found.”

Islands Magazine

In the April/May 2006 issue of Islands, editor-in-chief Christine Richard penned an article about her experiences aboard the m/s Paul Gauguin. Titled “Gauguin’s Tahiti,” the feature tells of experiences in the Marquesas, where she followed Paul Gauguin’s footsteps on Hiva Oa and visited the Notre Dame Cathedral on Nuku Hiva. This particular issue featured Tahiti on the cover.

New York Post

In an article entitled “Party of One” in the February 24th issue of the New York Post, correspondent Chris Bunting documented his visit to Tahiti, where he traveled in search of unique, off the beaten path experiences travelers can experience throughout the islands.

Scuba Diving
January 2007
2007 Reader’s Choice Awards

More than 4,500 Scuba Diving readers participated in the magazine’s 2007 Reader’s Choice Awards poll for best dive destinations. As seen below, Tahiti was voted top ten in several categories.

Category	Score	Ranking
Top Dive Destinations in Pacific & Indian Ocean	95.3	#5
Top Advanced Diving in Pacific & Indian Ocean	95.2	#5
Top Big Animal Encounters	97.7	#3

Golf Connoisseur
November/December 2006 “Black Beauty”
By Ruth J. Katz

“Luxurious, mysterious, mythic, and rare, the Tahitian black pearl is one of nature’s wonders, a perfect orb of iridescent beauty.” In this quote from the article, Golf Connoisseur author Ruth Katz describes the basic allure for the Tahitian cultured black pearl, focusing on the “process that creates each gleaming gem.” The article documents her quest to capture every milestone in the life of a Tahitian black pearl, from pearl farms in the Tuamotu archipelago to pearl auctions in Papeete. The article also highlights the destination and is accompanied by several stunning images from the islands of Tahiti.

Spa Magazine
Annual Issue: Worldwide Guide 2007

Bora Bora Lagoon Resort & Spa and the InterContinental Resort Bora Bora Resort and Thalasso Spa were featured in Spa Magazine’s 2007 Worldwide Guide annual issue. 

Maison De La France Overseas Seminars

Maison de la France, the French Government Tourist Office, conducted their Overseas Seminar on December 5-7. TTNA joined two other destination tourism boards, Guadeloupe and Martinique, and three hotel suppliers for the three-day tour, stopping in New York, Washington DC, and Miami. Retail travel agents met with the partners and listened to an MDLF presentation focusing on their overseas regions. Also, each tourism board was given the opportunity to present their respective destinations.

Travel Impressions Training

Travel Impressions, an American Express company, who became a Preferred Tour Operator Partner of TTNA in 2006 set up training sessions for their Reservation Agents and Supervisors. TTNA conducted this Travel Impression seminar on December 4, 2006 in Farmingdale, NY.