A crew from Arts & Entertainment (A&E) visited Tahiti, Raiatea and Moorea for an upcoming show about Tahiti's culture. The show is scheduled to air on A&E November 19th, 2006. Shoot locations included: A visit to Taputapuatea and the Fa’aroa River on Raiatea; The Pearl Museum, The James Norman Hall, The Museum of Tahiti and Her Islands, and an ancient marae (sacred site) on the island of Tahiti, where the Grand Ballet performed; and, Moorea, where interviews with local artisans.

“Let's Shop,” a travel show featuring host Cheryl Gillespie’s enjoyable shopping and leisure experiences in destinations around the world, visited the islands of Tahiti, Bora Bora and Raiatea during October. “Let's Shop Tahiti” will air in the U.S. in April 2007. “Let's Shop” airs on CNBC World on Wednesdays at 1:00 p.m., Saturdays at 5:30 p.m. and Sundays at 10:00 a.m. with a distribution of 17 million in the US (not including satellite). The show also airs worldwide on CTV Travel and OutTV in Canada, as well as the Living Channel in New Zealand and Discovery in Latin America.

The Tahiti Unplugged! press trip focused on soft adventure experiences on several of Tahiti's "undiscovered" islands, including Huahine, Fakarava, Nuku Hiva and Hiva Oa. Traveling journalist / photographer team from Men's Journal and staff editor from Outside Magazine participated in the 10-day itinerary. The competitive spirit between the writers added to the dynamics of this successful trip. Both magazines plan their respective coverage to appear first quarter of 2007. A huge mauru’uru roa to all of our partners for their support on this trip!

Great news! Our collective and collaborative hard work in PR is paying off, as the following results show. Year to date, Tahiti has garnered 179,292,456 impressions in print and online outlets (including newspaper, magazine and Internet). The total AVE (ad value equivalent) of this exposure, meaning the dollar value it would cost to buy this amount of exposure at market rates, is $20,911,066. (Note -- results, including Impressions and AVE is calculated and reported by Burrelles online).

T + L 2006 Women's Travel Special

In covering the growing trend of women traveling together for exclusive pampering or relaxation vacations, T+L editors focus on Bora Bora in a section entitled "24 Trips You'll Want to Plan Right Now." From the article: "Why leave it to the honeymooners? At the Bora Bora Lagoon Resort & Spa, the overwater bungalows also welcome groups of friends. As part of the Gauguin's Girl's package, take Polynesian dance lessons from women in traditional costume, sign up for a Monoi oil massage, and watch locals harvest their most famous crop -- black pearls." Impressions register at 2,464,067.

"Island Escapes" By Valerie Berrios

Bora Bora was highlighted in the November issue of Bridal Guide in a feature entitled "Island Escapes." The story picks three honeymoon couples and summarizes their honeymoon experiences in different destinations. The island of Bora Bora, and the Bora Bora Nui, was the featured spot for one couple, "Jade Iran and Jack Staub. "The beauty of the small island ... first captured Jack's heart when he traveled there several years before, on a sailing trip with a group of friends. He immediately decided that it was the most beautiful place he'd ever visited." Impressions register at 90,796, with an ad value equivalency of $101,445.

"Polynesian Paradise" By Drew Limsky

In "Polynesian Paradise," author Drew Limskey recounts a visit to three of Bora Bora most familiar, and popular resorts -- the Bora Bora Nui, St. Regis, and Hotel Bora Bora. Of Bora Bora's allure, says Limsky in the article, "I left Bora Bora ... with a new vocabulary -- words so evocative that when I say them I can almost hear the lagoon winds of the South Pacific gently threading through palm fronds. Tiare; the ubiquitous, sweet-smelling white flower. Monoi: the light, addictive coconut-based oil. Motu: a palm-fringed islet off the coast of one of the volcanic islands." Impressions register at 150,000 with an ad value equivalency of $20,023.

"Escape to Tahiti" By Joseph Schmitt

Passport, "The insider's guide to gay travel," highlights the writer's two-week trip to Tikehau, in the Tuamotu atolls. The article begins by the author's underscoring of his "Where the Journey Begins" experience on Air Tahiti Nui. "It's not often I feel a sense of adventure by simply boarding a plane," he says on departing LAX. After two weeks in Tikehau, he sums up Tikehau's effect on him. "This is how it used to be. Maybe this is how it's supposed to be. Thankfully, this is how it still sometimes is." Impressions register at 178,000.

"Polynesian Therapy" By Adam Skolnick

In this issue, Skolnick showcases the recently opened spa at the St. Regis Resort, Bora Bora. The article summarizes a few of the spa's signature treatments, and features a beautiful interior shot of one of the treatment rooms. After highlighting the hotel's over-the-top amenities, including ..."Indian Granite, Balinese stone, Malaysian willow, and a lauded Chinese feng shui expert that combine to create an exceptionally elegant yet laid-back retreat to set the soul at ease," the author finishes with "Life just doesn't get much better." Impressions register at 173,740.