TTNA will kick off the new Q4 on-line campaign in conjunction with our 6 opt-in Tour Operator partners on September 5th. This campaign will consist primarily of banner advertisements and targeted email blasts which, when clicked, lead the consumer to a custom landing page. From that landing page consumers may create a booking request through three distinct channels. Each channel provides real-time lead distribution to the opt-in Tour Operator Partners on a rotational basis. The majority of the Flash-animated Q4 creative banner elements have been finalized and are ready for the upcoming campaign.

To see examples of the revised ”We Dream in Color” banner creative, click here.

To complement and support the Q3/Q4 Tactical Campaign, TTNA has begun to place insertions for the Fall 2006 Awareness Campaign. The Awareness Campaign utilizes up-market print publications including, but not limited to Arthur Frommer’s Budget Travel, Islands Magazine, Seattle Magazine, and San Francisco Magazine. Although funding to continue the remainder of the campaign has not yet been finalized, which is scheduled to run through December, those publications with placement deadlines in August have been placed.

In our 2006 Honeymoon Campaign, we continue to use the attractive “We Dream in Color” creative in Bridal magazines including: Brides (July/Aug), Modern Bride (Aug/Sept), Elegant Bride (June, July, Aug), and Brides Honeymoons and Weddings Away (August, Sept, Oct.)

In the September issue of Sport Diver Magazine, Tahiti is not only featured on the cover, but the issue also contains a brilliant full-page ad that highlights much of Tahiti’s submerged beauty, very much reinforcing Tahiti’s awareness in the Dive market. In addition, a 10-page article highlights the beauty - both above and below the water - of the islands of Tahiti.

On August 1st in Honolulu, Hawaii, the Outrigger Waikiki hosted a celebration of the publication of Varua Tupu, a collection of essays and art linking the islands of Hawaii to Tahiti. Among the attendees were representatives from the Honolulu Advertiser, the Star Bulletin, and several freelance writers and photographers. Frank Stewart, one of the editors and a contributor to the book, made a presentation thanking all the people who made this book possible, which included the sponsors and co-sponsors of the event. A number of other events are taking place launching the Varua Tupu collection, including a gathering this week at the James Norman Hall Home in Arue, Tahiti.