For the North American market, much of the successful recovery can be statistically tracked and attributed to TTNAs proactive advertising initiatives launched in 2005, both from a tactical and image campaign standpoint.

After seeing a definite upward trend in arrivals as a result of the 2005 Awareness Campaign, TTNA made a commitment to further re-energize the market, introducing the tactically focused 2006 Q1 and Q2 campaign, known as the "We Dream In Color" campaign. Five opt-in tour operator partners participated in the successful campaign, resulting in a noticeable spike in North American arrivals.

This period, starting with the Q1 and Q2 campaigns, we consider to be the beginning of the exciting North American visitor arrival recovery that we are currently experiencing.

On the heels and success of the Q1 and Q2 initiatives, TTNA held a meeting with key tour operator partners in late June to present the Q3 and Q4 initiatives and to discuss objectives, as well as gauge interest in co-op participation. The presentation included campaign specifics as well as showing examples of the online banner advertising that would be the cornerstone of the Q3/Q4 tactical effort.

Six tour operator partners (one more than for the Q1 and Q2 campaigns) have opted in to participate. The 3rd and 4th Quarter Initiative will be an all-online tactical initiative featuring new creative, a package price incentive, and call to action. The campaign will break on September 5 on targeted websites.

Click the links below to see static examples of the Q3 and Q4 banners. By the next advertising update, these will be Flash animated.

[file:Q3-Q4_Banners_A.pdf]Sample Banner 1[/file]
[file:Q3-Q4_Banners_B.pdf]Sample Banner 2[/file]
[file:Q3-Q4_Banners_E.pdf]Sample Banner 3[/file]
[file:Q3-Q4_Banners_G.pdf]Sample Banner 4[/file]
[file:Q3-Q4_Banners_H.pdf]Sample Banner 5[/file]

Complementing the Q3 and Q4 Initiative, TTNA is currently attempting to launch a 2006 Awareness Campaign to further support the tactical Q3 and Q4 Initiative. The focus of the 2006 Awareness Campaign will be print outlets with high visibility targeted toward the Tahiti traveler.

With visitor arrivals continuing to increase, and past efforts which show how both awareness and tactical campaigns have been effective at increasing arrivals, we are enthusiastic about our tactical and image-focused creative that will hopefully generate interest and booking among our target customers.