 | | Partner Update - Public Relations | June 8, 2006 |
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Ia ora na!
The North American media has been buzzing with stories on Tahiti this year. From January 1, 2006 through May 31, 2006, the islands of Tahiti have been featured in over 170 articles throughout North America!
Total Articles: 177
Impressions: 101,476,841
AVE*: $10,700,000.00 USD
In addition to our usual steady flow of media traveling in the islands, our public relations team is working on several initiatives to diversify and expand Tahiti’s presence in the media. Among these projects is a newsletter for journalist and media contacts called Te Parau Api, which debuted last week. We have also revamped the media section of our website which will be unveiled shortly.
In this month’s Public Relations update, we recap our top placements, including articles in Travelgirl, Scuba Diving (cover shot!), Showboats International, and Travel+Leisure.
If you have any questions or feedback for our PR team, please send your email to: media@tahiti-tourisme.com
Mauru’uru!
Tahiti Tourisme North America
*AVE: Advertising Value Equivalence |
| Public Relations | Recent Media Coverage (4/15/06-5/15/06)
# of Impressions: 2,855,079
Advertising Value Equivalence: $270,127.00 USD
Travelgirl
May/June 2006
“Tahiti is for lovers…of life”
By Janice McDonald
There isn’t much that Janice McDonald doesn’t do on her four-island swing through Tahiti, written up in the latest issue of Travelgirl. McDonald instantly falls in love with the beguiling black pearls of the islands, visiting the Pearl Museum in Papeete and then touring a pearl farm in Rangiroa. Among the other highlights of her trip are a four-wheel drive tour in Bora Bora and dining at Fisherman’s Wharf restaurant on Moorea.
Thanks to Air Tahiti Nui's PR firm, Spring O’Brien, for bringing this opportunity to the destination.
Travelgirl’s readership is 250,000
Full page ad value is $10,000.00 USD |
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Showboats International
May 2006
“Charlatan in the South Pacific”
By Jill Bobrow
“Life is merely a fraction of a second. An infinitely small amount of time to fulfill our desires, our dreams, our passions.” This quote, spoken by Paul Gauguin, leads off Jill Bobrow’s feature in Showboats International. Bobrow takes his words to heart, packing the adventures of a lifetime into a week aboard a sailing yacht charter through the Society Islands. Bobrow boards the 110-foot Charlatan in Taha’a and sails to Raiatea and Bora Bora. Along the way she tours Bora Bora by helicopter and visits a pearl farm in Taha’a, finishing her trip with a hike to a waterfall in Moorea.
Showboat International’s readership is 127,780
Full page ad value is $8,000.00 USD |  |
Scuba Diving
May 2006
“2006 World Dive Travel Guide”
Bora Bora graces the cover of the May issue of Scuba Diving, the 2006 World Travel Guide issue. Tahiti is one of the 28 destinations featured in the round-up. In addition to basic information on the destination and a short side-bar on Le Marché, the article describes the top five dive sites in Tahiti, as selected by Scuba Diving's editors.
Scuba Diving’s readership is 470,140
Full page ad value is $21,080.00 USD | 
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Travel+Leisure
June 2006
“World’s Best Service”
Tahiti garners recognition in Travel+Leisure’s annual hotels issue. Hotel Bora Bora ranks ninth in the Australia/New Zealand/South Pacific region for Top Hotel Service, while Regent Seven Seas ranks fifth for Top Cruise Line Service. Elsewhere in the issue, Motu Tane in Bora Bora gets mentioned in an article on villa properties.
Travel+Leisure’s readership is 4,403,255
Full page ad value is $87,530.00 USD
Other Recent Coverage: Forbes FYI, Blue Water Sailing, Capture Life, Longboat Observer, Fashion, First for Women, Desert Living, Distinction, For the Bride, Las Vegas Life, Healing Lifestyles, Hotels, Hana Hou!, Bonita Living, Agent@Home, Transworld Surf, San Diego Magazine, Washington Post. |  |
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