Week 1 Recap:
At TTNA’s annual spring workshops, travel agents begin their training to become Certified Tiare Specialists. At each workshop, TTNA gives a 90-minute overview presentation of Tahiti, followed by three-minute speeches from each of the attending Partner Representatives on their respective products. Travel agents also have an opportunity to mix and mingle with the Partners during a mini trade show.  The event provides a basic education on the destination and its suppliers and wholesalers, and is the in-person alternative to TTNA’s popular E-Learning program. Upon completion of the workshop, agents need to attend a Partner presentation, go on a Fam trip to Tahiti, and make four bookings in order to become Tiare Specialists. Below is the attendance recap from the first week of the four-week series. Thanks to the attending Partner representatives for helping to ensure that these events go smoothly.

May 2, St, Louis, Missouri: 46 Attendees
May 2, Irvine, California: 110 Attendees
May 3, Chicago, Illinois: 54 Attendees
May 3, Pleasanton, California: 90 Attendees
May 4, Minneapolis, Minnesota: 54 Attendees
May 4, Seattle, Wasington: 42 Attendees

Participating Partners: Accor Hotels and Resorts French Polynesia; Air France; Air New Zealand; Air Tahiti Nui; Brendan Worldwide Vacations; Classic Vacations; Happy Vacations; Hotel Bora Bora; Hotel Kia Ora; InterContinental French Polynesia; Island Escapes by Goway; Islands in the Sun; Jetabout Island Vacations; Te Tiare Beach, An Outrigger Resort; Pearl Resorts; Pleasant Holidays; Sunspots International; Tahiti Legends; Travel Impressions.

Presentation at the Irvine, California Workshop


Brendan Worldwide Vacations' John Cassady addresses the crowd at the San Diego, California workshop

Second Quarter Initiative Update

April Recap	April 2005	April 2006
Dynamic Planner Leads	402	1,028
Special Offer Leads	502	519
Send to a Friend E-mails	402	787
Brochure Requests	560	3,873

Analysis: Despite a greatly reduced budget for TTNA’s Second Quarter Initiative (compared to the First Quarter Initiative), the campaign continues to produce a steady flow of leads to the Tour Operator Partners. As seen in the table above, the number of dynamic planner leads, special offer leads, send-to-a-friend e-mails, and brochure requests are up from a year ago, with significant increases in all but the special offer category. The campaign's goal is to increase bookings in the late summer and fall, which should soften the difficult transition from peak to shoulder season. In order to freshen up the look and feel of the online ads, TTNA is redesigning the creative, which will be displayed in a future Partner Update.

Honeymoon Campaign Update
TTNA’s year-long Honeymoon Campaign features print advertisements in Condé Nast’s bridal magazine group. Single-page and spread ads in Brides, Modern Bride, Elegant Bride, and Brides Honeymoons & Weddings Away display TTNA’s “We Dream in Color” creative and include call-to-action with both a phone number and a website listed. Below is the two-page spread ad that ran in the April/May issue of Modern Bride.

Web Update 

April Recap	April 2005	April 2006
# Visits	141,930	288,663
# Unique Visitors	63,435	106,890
# Page Views	579,541	987,837
Average Visit Length	9 min 47 sec	10 min 59 sec

Analysis: With a high search engine ranking and user-friendly design, Tahiti-Tourisme.com is a vital component in TTNA’s marketing program. Web traffic remained high in the month of April, at well over 100,000 unique visitors and almost a million page views. The site’s evolution and improvement over the past year is demonstrated by the figures above, which represent huge increases in web traffic. Despite the positive numbers last month, the site did experience a dip from March, due to the large decrease in TTNA’s online advertising budget. The decrease due to lack of advertising was offset, however, by a strategic series of E-Blasts and the ongoing development of new content.