 | | Partner Update - Public Relations | May 5, 2006 |
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Ia ora na!
More good news—in the month of March, Tahiti welcomed 7,334 visitors from North America, 927 more than in March 2005 (+14.47%). The 2006 March total represented 45.12% of all visitors to Tahiti during the month, and leaves North America with an increase of 8.28% in visitor arrivals for the year to date. Also noteworthy is that this year’s numbers are 2% higher than the same period in 2004. The significant gains can be attributed to a number of factors, including the momentum produced by our Tahiti Awareness Campaign in April-December 2005 and subsequent First Quarter Initiative in January-March 2006. This combination of awareness and highly tactical advertising has helped familiarize North Americans with Tahiti and has provided convenient channels for booking.
In public relations, we recently had major articles run in ISLANDS, the Atlanta Sunday Paper, and Brilliant magazine. We recap these stories below and mention other notable placements in the North American media.
Mauru’uru!
Tahiti Tourisme North America |
| Public Relations | Recent Media Coverage (3/15/06-4/15/06)
# of Impressions: 10,125,895
Advertising Value Equivalence: $998,100.00 USD | 
King Pomare V's tomb
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ISLANDS
April/May 2006
“Gauguin’s Tahiti”
By Christine Richard
With a glass of pouilly-fuissé and a plate of warm goat-cheese salad in hand, ISLANDS editor Christine Richard cruises Tahiti’s waters aboard the m/s Paul Gauguin. She enjoys the elegant ambience of the luxury ship and learns about ancient Tahitian culture from Huahine-based anthropologist Mark Eddowes. Her voyage takes her to the mysterious Marquesas, where she follows Paul Gauguin’s footsteps on Hiva Oa and visits the Notre Dame Cathedral on Nuku Hiva. Thanks to Spring, O’Brien & Co. for assistance with this coverage.
ISLANDS’s readership is 686,651
Full page ad value is $20,970.00 USD |  |
ISLANDS
April/May 2006
“The Best: Snorkeling Spots”
By Ty Sawyer
Two Tahiti locations make ISLANDS’s exclusive list of top worldwide snorkeling spots. The waters of Rurutu and the “stingray world” of Moorea are ranked alongside such destinations as Oahu and the Great Barrier Reef. Writer Ty Sawyer describes the otherworldly experience of snorkeling with a 40-ton humpback whale and her 2-ton baby in Rurutu, and hand-feeding playful stingrays on the sandbars of Moorea.
ISLANDS's readership is 686,651
Full page ad value is $20,970.00 USD |  |
Atlanta Sunday Paper
March 19, 2006
“Solo in Paradise”
By Suzanne Wright
Amid the usual crowd of honeymooners, Suzanne Wright decides to experience the sensual shores of Tahiti on her own terms. On her agenda of self-spoiling is a stay at the Bora Bora Lagoon Resort and Spa, a treatment in their Maru Spa, and diving with lemon and black-tip sharks. But that’s only her warm-up. She then boards Bora Bora Cruises’ Ti’a Moana for four days of kayaking, motu picnics, and complete relaxation. Thanks to Creative Poole Public Relations for assistance with this coverage.
Atlanta Sunday Paper’s readership is 187,500
Full-page ad value: N/A |  |
Brilliant Magazine
April 2006
“Paradise Found”
By Lance Avery Morgan
Tahiti gets the cover of this issue of Brilliant magazine, an upscale lifestyle publication out of Texas. Lance Avery Morgan provides a nice overview of all of Tahiti’s islands, engaging in such favorites as deep sea fishing and motu picnics, as well as interviewing several locals and hoteliers. By conversing with a variety of people involved with Tahiti’s industries, Morgan creates a nice synopsis of the islands as a world-class tourism destination. Thanks to Pearl Resorts and Victoria King Public Relations for assistance with this coverage.
Brilliant magazine’s readership is 125,000
Full page ad value is $7,475.00 USD
Other Recent Coverage: Destination Weddings & Honeymoons, National Geographic Traveler, Nirvana Woman, Recommend, Tokion, Coast, Nylon, Amura, New York Sun. |  |
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