Q1 Recap	January 2006	February 2006	March 2006
Dynamic Planner Leads	1,770	1,675	2,119
Special Offer Leads	726	667	872
Phone Leads	185	268	353

Average # Leads/Day/Partner: 19.2

Analysis: Recognizing shifting patterns in the way consumers plan and book travel, TTNA focused on Web-based advertising in its First Quarter Initiative. At this point, the success of the campaign is best measured by the number of Dynamic Planner, Special Offer, and Phone Leads generated. After encouraging results in January and February, March produced the greatest number of leads, with an average of almost 108/day.

Second Quarter Initiative Launches
TTNA will continue the “We Dream In Color” campaign into the second quarter (April-June), with ads in select print and online outlets. An extension of the First Quarter Initiative, the Second Quarter campaign, with the participation of Air Tahiti Nui and five opt-in Tour Operator Partners, will again drive consumers to a specially designed landing page (see right), where they can book the lead-in Moorea package (from $1,459) and access the Dynamic Planner. With a reduced budget, it will be difficult to sustain the Web traffic and lead generation of the First Quarter, but this advertising strategy should continue to drive bookings for the summer and fall.
See http://tahiti-tourisme.com/mooreavacation for  the Second Quarter Initiative landing page.

TTNA's Second Quarter Initiative landing page

Dive Campaign Launches
TTNA recently unveiled its most extensive dive advertising campaign to date. With the participation of Air Tahiti Nui and opt-in Dive Operator Partners, the Dive Campaign consists of a highly tactical, year-long program with both print and online ads placed exclusively in Sport Diver magazine. As the official publication of the PADI Diving Society, and with a circulation of more than 200,000, Sport Diver is one of the dive industry’s leading media outlets. Full-page destination ads will run in six issues of Sport Diver and in the annual “World’s Best Diving & Resorts” guide, and will direct consumers to a specially desgined landing page (see right). On the Sport Diver website, strategically placed banner ads (see right) also lead consumers to the landing page, where they can search Special Offers and use the Dive Dynamic Planner. Leads generated from the Dynamic Planner and Special Offers are sent instantaneously to the participating Dive Operator Partners.
See www.tahiti-tourisme.com/dive for the Dive Campaign landing page.

Online ad appearing on www.sportdiver.com

Honeymoon Campaign Rolling Along
While the First and Second Quarter Initiatives consist mostly of online advertising, TTNA’s 2006 Honeymoon Campaign features full-page and spread print ads in top bridal magazines. With front-of-the-book placement alongside jewelry and bridal gown ads, the Honeymoon ads provide stunning visual impact and a tactical call-to-action, with both a phone number and website listed (see right). Ads have already appeared in Brides, Modern Bride, and Elegant Bride, with seven more insertions planned throughout the year.
See http://www.tahiti-tourisme.com/honeymoonvacation
for the Honeymoon Campaign landing page.

TTNA's Honeymoon Campaign landing page