Website shatters goal of 120,000 unique visitors
Our First Quarter Initiative’s momentum grew steadily throughout the past several weeks, finishing with a flourish at the end of March. The campaign had a direct and profound positive impact on traffic to our Website, as depicted in the graph below. With the onset of the Initiative in January, the number of unique visitors jumped from 86,578 in December ’05 to 117,647 in January ’06. March was easily the best month ever for the Website, with an astounding 134,509 unique visitors, far exceeding our goal of reaching 120,000 and more than doubling March’s total from last year (60,644). Our past two major advertising campaigns have produced significant increases in Web traffic—in addition to this year’s First Quarter Initiative, the 2005 Awareness Campaign helped bump the number of unique visitors from 63,435 in April ’05 to 87,652 in May ’05. Clearly, having the budget to promote an advertising campaign stimulates Web traffic, which leads to an increase in Tour Operator leads and helps boost bookings overall. During the period where our Website has not performed as well, we have not had the funds for a coordinated co-op campaign.

	January '05	January '06	February '06	March '06
# Visits	121,601	271,022	267,704	332,652
# Unique Visitors	49,835	117,647	116,108	134,509
# Page Views	531,386	1,259.250	1,190,307	1,365,237
Avg. Visit Length	9 min 38 sec	9 min 51 sec	10 min	11 min 2 sec
# Send to Friend E-Mails	277	1,034	1,145	1,279
# Database Subscribers	12,622	29,358	34,580	41,044

Analysis: The First Quarter Initiative played a major role in growing all aspects of our Website. The figures above show sharp increases in our total number of visitors, unique visitors, page views, send-to-friend e-mails, e-special offer subscribers, and average length of visit. Perhaps most noteworthy is the more-than one minute increase in average visit length within just one month (from 10 minutes in February ’06 to 11 minutes 2 seconds in March ’06), after the time had increased by only 13 seconds between January ’05 and January ’06.

New Look for E-Special Offers
E-Special Offer blasts to our opt-in consumer database provide an effective tool through which our Preferred Partners can regularly inform the public of their latest deals. To provide our consumers with the most relevant information possible, we have now segmented our database according to specific vacation interests. When a consumer subscribes to the database, they are asked to choose the specific segments they are interested in, such as dive, spa, and family travel. In addition to segmenting the database (which, as of press time, had 43,070 subscribers), we redesigned the e-blast template to give it a fresher, bolder look (see image at right). We began sending the blasts in late March, which immediately increased our Web traffic (see graph above). Preferred Tour Operator Partners should keep their specials as current as possible and try to offer specials in each of the following database segments: Cruise, Dive, Family, General Leisure, Honeymoon, and Spa.

TTNA Conducts Training with Travel Impressions
The Western Regional Sales/Business Development team from Travel Impressions visited the TTNA offices on April 3 for destination training. TTNA’s Maureen Furedi and Air Tahiti Nui’s Joan Serra distributed collateral and gave a presentation on Tahiti.

International Gay & Lesbian Travel Expo
Community Marketing, Inc.’s 14th annual International Gay & Lesbian Travel Expo took place April 4 in West Hollywood, CA. TTNA and Air Tahiti Nui distributed collateral at a tradeshow booth during the four-hour consumer event. Attendance was below expectations, and foot traffic to the booth was only moderate. Pearl Resorts, Pleasant Holidays, Sunspots International, and Starwood Hotels & Resorts all participated with collateral.