 | | Partner Update - Public Relations | April 6, 2006 |
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Ia ora na!
The February visitor arrival statistics are in, and North America is up by 18.43% over February 2005, adding an additional 914 visitors! The spike could be the first firm evidence that our First Quarter Initiative, the We Dream in Color campaign, is working successfully. The booking leads continue to flow in from our online advertising, and our Website traffic is way up—we’ll report more specific data in our April 12 Advertising Update and April 19 Web Update.
The TTNA public relations machine continues to roll along as well. In the past several weeks, we’ve had key placements in such publications as the New York Post, OK! Magazine, and Travel + Leisure. Below we recap these stories and provide an overview of our other recent media coverage.
Mauru’uru!
Tahiti Tourisme North America |
| Public Relations | Recent Media Coverage (2/15/06-3/15/06)
# of Impressions: 67,901,711
Advertising Value Equivalence: $5,805,080.00 USD | 
Tahiti's mountain spires
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OK! Magazine
February 6, 2006
“A Perfect Paradise”
By Jennifer Birn
Known for its coverage of celebrity news, OK! Magazine covers travel to Tahiti in this article by Jennifer Birn. Birn stays at Starwood properties on Tahiti, Moorea, and Bora Bora, and experiences such popular outings as shark and ray feeding in Bora Bora. She also stays at Hotel Kia Ora in Rangiroa, snorkeling with the fantastic marine life. Accompanying the article is a sidebar describing celebrity connections to Tahiti, and mentioning Dustin Hoffman, Marlon Brando, and Pierce Brosnan.Thanks to The Marshall Plan Public Relations for Starwood Tahiti for assistance with this coverage.
OK! Magazine’s readership is 875,000
Full page ad value is $28,000.00 USD |  |
Honeymoon Guide
March/April 2006
“Material Pleasures”
By Jamie Marshall
Tahiti is featured prominently in this issue of Honeymoon Guide, a special supplement to Bridal Guide magazine. Writer Jamie Marshall travels to Tahiti, Bora Bora, Moorea, and Rangiroa, and discovers the local art of pareos. She finds a homemade pareo shop on Rangiroa, where she spends time with owner Caroline Gripoix learning the proper tying technique. She seeks out pareo experts on the other islands as well, learning the history of the ancient textiles.
Honeymoon Guide’s readership is 1,017,965
Full page ad value is $33,270.00 USD |  |
New York Post
February 14, 2006
“Party of One”
By Chris Bunting
While Tahiti is known as a romantic paradise for couples, correspondent Chris Bunting decides to go it alone in this cover article for the New York Post’s Travel section. Traveling from Tahiti to Moorea to Bora Bora, he looks for the islands’ local flavor off the tourists’ beaten path. On Tahiti, he admires the local surfers at a beach near the Museum of Tahiti and Her Islands, and on Moorea, munches on pizza at Chez Luciano. His story provides some good insight into some of the less traditional activities on the islands. Thanks to Spring, O’Brien & Co. for assistance with this coverage.
New York Post’s readership is 1,655,000
Full-page ad value is $47,433.00 USD |  |
Travel + Leisure
April 2006
“Where to Go Next: French Polynesia”
By Heidi Sherman Mitchell
Tahiti gets top billing as a hot destination in this full-page article in Travel + Leisure, featuring a gorgeous photo of the overwater bungalows at the St. Regis Resort, Bora Bora. The article announces the opening of the St. Regis and the InterContinental Resort and Thalasso Spa Bora Bora, as well as the direct Air Tahiti Nui flights from New York.
Travel + Leisure’s readership is 4,403,255
Full-page ad value is $87,530.00 USD |  |
Porthole Cruise Magazine
February 2006
“Polynesian Paradise”
By Vivian Holley
Eye-popping photos fill this eight-page feature on Tahiti by Vivian Holley. Holley describes her experience aboard Bora Bora Cruises’ Ti’a Moana, describing the ship in detail and sharing her favorite moments from an itinerary that included stops in Taha’a, Huahine, and Raiatea. Thanks to Creative Poole Public Relations for assistance with this coverage.
Porthole Cruise Magazine’s readership is 65,000
Full-page ad value is $4,680.00 USD
Other Recent Coverage: Stories in ISLANDS, Today’s Bride, Distinction, Departures, Colorado Expression, the Toronto Star, Country Discoveries, Global Rhythm, and Gotham. |  |
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| Promotions | Maison de la France National Seminar Series
Maison de la France, the French Government Tourist Office, conducted their National Seminar Series March 27-30. TTNA joined 30 other suppliers, tour operators, and destination tourism offices (including Guadeloupe and Martinique) for the four-day tour, stopping in New York, Boston, Chicago, and San Francisco. Amid cocktails and plates of hors d’oeuvres, retail travel agents listened to an MDLF presentation and attended a mini-tradeshow, where TTNA exhibited with collateral. Turnout was very good, with 92 agents in Boston, 110 in San Francisco, 120 in Chicago, and 180 in New York, including some Tiare Agents! | 
Stephanie Borge (left) of Maison de la France, and Leila Laille (right) of Tahiti Tourimse North America
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