Recap	January 2006	February 2006
Number of Unique Visitors	117,647	116,108
Number of Page Views	1,259,250	1,190,307
Average Length of Visit	9 min. 51 sec.	10 min.

Analysis: With three fewer days in the month, we maintained a high level of Web traffic in the month of February. The We Dream in Color campaign has sustained strong momentum during its first two months, with 97% more unique visitors in February ’06 than February ’05, when there was no TTNA co-op campaign, due to lack of budget.

Market Research
Using innovative online technology, we are collecting market research data from our consumer e-mail database. When a consumer performs a certain function on our Website, such as requesting a Vacation Guide, they are given the option of filling out a survey with several demographic and vacation planning questions. We have now received enough responses to share results that we feel are representative of the prospective North American traveler to Tahiti.

Analysis: The question of how much travelers are willing to pay for their Tahiti vacation is often discussed among our Partners. While Tahiti packages may be on average more expensive than other tropical destinations, the above data supports the notion that consumers are willing to pay a little extra for the Tahiti experience. The highest percentage of survey respondents are willing to spend $2,500-$5,000, while almost as many are willing to spend $7,500-$10,000 as are willing to spend $1,000-$2,500. This pattern is further reinforced by the results of our First Quarter Initiative, in which ten times more people have expressed an interest in creating a custom (and pricier) itinerary than opting for the advertised Bora Bora lead-in package, priced at $1,359.

Analysis: It’s no surprise, given that Tahiti is in the region, that the Pacific would be the most popular alternate destination. What is a bit surprising is that slightly more people chose an Atlantic destination, the Caribbean, than another Pacific destination, Hawaii. It should be noted that on this question, respondents were allowed to select more than one answer.

Analysis: The above data reflect the longstanding importance of honeymoons to the Tahiti tourism industry. Adventure Travel turns out to be the second most popular niche vacation, surpassing such other popular niche markets as Diving and Cruises. This result, along with high consumer interest at the recent Adventures in Travel Expo tradeshow series, indicates that there is significant demand for more adventure travel activities, such as hiking, biking, and kayaking. Developing and marketing more Adventure product in Tahiti would help attract these travelers. Note: On this question, respondents had the option to select more than one answer.

Maison de la France Western Regional Seminar Series
Maison de la France (MDLF), the French Government Tourist Office, conducted a four-day Western Regional Seminar Series March 7-10, with stops in Newport Beach, CA, Salt Lake City, UT, Seattle, WA, and Portland, OR. An average of 45 retail travel agents attended each seminar, which consisted of a half hour presentation by MDLF followed by ten-minute roundtable training sessions with suppliers, tour operators, and destination tourism offices, including TTNA. Leila Laille represented TTNA, giving agents a brief overview of Tahiti at the roundtable sessions.

TTNA's Leila Laille discusses Tahiti with travel agents at MDLF's Western Seminar Series

Destination Pacific Islands
The San Diego chapter of PATA (Pacific Asia Travel Association) hosted “Destination Pacific Islands” on March 15, a tradeshow and seminar designed to educate retail travel agents on a variety of Pacific Island destinations, ranging from Tahiti to Taiwan. TTNA and 14 other destination tourism offices and suppliers each gave a five-minute presentation following the tradeshow. Partners Regent Seven Seas Cruises, Tahiti Legends, and Air New Zealand also participated as exhibitors/presenters.