Recap

If Tahiti’s overwater bungalows embody the dream vacation, what do you call overwater bungalows filled with supermodels? The Sports Illustrated Swimsuit Issue, the most-read single-issue magazine in America, hit the newsstands on February 15, and Tahiti was one of the stars. TTNA and partners Te Tiare Beach, an Outrigger Resort, and Air Tahiti Nui helped organize Sports Illustrated’s nearly two-week shoot on the island of Huahine last October. The end product was fourteen full pages of photos (Advertising Value Equivalence: over $5 million USD), one full-page ad, and one full-page of editorial in an issue read by about one in three adults in America. Also in the past month, In Style Weddings covered several of Tahiti’s islands in a five-page feature and Outside Traveler ran an extensive piece on the South Pacific, in addition to numerous other placements.

Recent Media Coverage (1/15/06-2/15/06, does NOT include Swimsuit Issue)
# of Impressions: 5,258,185
Advertising Value Equivalence: $825,471.00 USD 

Sports Illustrated's Huahine page

Sports Illustrated Swimsuit Issue
February 17, 2006
“Tahiti”
Photographs by Stewart Shining

Sports Illustrated and TTNA have previously collaborated on blockbuster projects, but none perhaps as big as this year’s Swimsuit Issue, the country’s most-read single-issue magazine. Last October, Tahiti welcomed the SI photography team, photographer Stewart Shining, swimsuit editor Diane Smith, and supermodels Aline Nakashima, Mallory Snyder, Ana Beatriz Barros, and Fernanda Motta to the island of Huahine for almost two full weeks of shooting at the Te Tiare Beach, an Outrigger Resort. The issue includes a twelve-page photo spread, images on the “contents” and “rookies” pages, and one full-page of editorial on the resort, airline, and destination. TTNA was also able to negotiate one full-page of advertising within the issue, dedicated to the island of Huahine and using the same creative format as TTNA’s “We Dream in Color” advertising campaign.

Key Statistics:
• This single issue is read by 1 in 3 adults in America.
• The average Sports Illustrated Swimsuit Issue reader is just over 37 years old.
• Over 22 million women and 37 million men were reported to have read last year’s issue.

The Sports Illustrated Swimsuit Issue’s readership is 59 million
Full page ad cost is $341,837.00 USD

For www.SI.com, the website accompanying the launch of the 2005 Swimsuit Issue, the following statistics were reported:

Launch week of the issue:
• 43 million page views
• Over 1.8 million unique users
• 24 pages per unique user

Launch month of the issue:
• 87 million page views
• 3 million unique users
• 28 pages per unique user

Click here to view the page that Sports Illustrated created, dedicated to the island of Huahine, the Te Tiare Beach, an Outrigger Resort, and Air Tahiti Nui!

In Style Weddings
Winter 2006
“Polynesian Paradise”
By Amy E. Goodman and Nicole Alper

A breathtaking aerial shot of Bora Bora opens In Style Wedding’s five-page feature on honeymooning in Tahiti. A full page each is devoted to Tahiti, Bora Bora, and Taha’a, with top picks for hotels, activities, and restaurants, as well as celebrity sightings. The issue also includes a short piece on Tahitian spas, describing the Mandara Spa at the Sheraton Moorea Lagoon Resort & Spa, Manea Spa at Le Taha’a Private Island & Spa, and Marù Spa at the Bora Bora Lagoon Resort & Spa. Thanks to The Marshall Plan Public Relations for Starwood Tahiti for assistance with this coverage.
 
In Style Weddings' readership is 1,263,000
Full-page ad value is $45,000.00 USD

Outside Traveler
Winter 2006
“The Edge of Infinity”
By Stephanie Pearson, Claire Antoszewski, and Margie Goldsmith

Outside Traveler boosted Tahiti's soft adventure market with this round-up of South Pacific destinations, covering Tahiti, Fiji, the Cook Islands, Yap, and Samoa. Stephanie Pearson wrote about her experience with native dancers and nose-flute players in the Marquesas, exploring the old stomping grounds of Robert Louis Stevenson and Jack London. For her adventure, Claire Antoszewski explored the Society Islands, sailing from Taha’a to Bora Bora to Huahine. And veteran travel scribe Margie Goldsmith wrote brief pieces on the Bora Bora Lagoon Resort and Spa and Kia Ora Sauvage. Thanks to Victoria King Public Relations for assistance with this coverage.

Outside Traveler’s readership is 1.8 million
Full page ad value is $21,630.00 USD

Other Recent Coverage: Stories in the Cincinnati Inquirer, Indianapolis Star, Palm Beach Illustrated, Spa, Country Discoveries, ELLE Canada, and Destination Weddings & Honeymoons.

Adventures in Travel Expo/The Luxury Show Washington, D.C.
TTNA attended another in the Adventures in Travel/The Luxury Show series on February 10-12 at the Washington Convention Center. Although few travel agents showed up on the trade-only day (Friday), several journalists and other media stopped by to ask for the latest information on Tahiti. Traffic was heavy and steady throughout the day on Saturday, before a winter storm dumped 12 inches on the city. Due to the weather, attendance was down considerably on Sunday. Consumers showed particular interest in the dive market, and had lots of questions for TTNA and Partners Air Tahiti Nui, Pleasant Tahitian Holidays, and Aranui/CPTM, who all sent representatives to the Tahiti booth. Air New Zealand, InterContinental Resorts, Island Escapes by Goway, Islands in the Sun, and Caradonna Dive Adventures all participated with collateral.

The Tahiti booth at the Adventures in Travel Expo/The Luxury Show in Washington, D.C.

Jetabout Island Vacations Training
After a successful session in January, TTNA returned to Jetabout Island Vacations to conduct more training. TTNA representative Leila Laille gave a presentation on Tahiti for five new reservations agents and distributed collateral.

Radisson Plaza Resort Tahiti Names New General Manager
Radisson Plaza Resort Tahiti has named Philippe Periou general manager, placing him in charge of all operational, sales, and marketing activities of the resort. Mr. Periou most recently worked as Hotel Director for Radisson Seven Seas Cruises, and brings more than three decades of experience in the hospitality industry to the Radisson Tahiti.