Recap:

TTNA’s highly tactical First Quarter Initiative, “We Dream in Color,” has produced a sizeable response from consumers. The numbers from January are detailed below. We have also included some data from January 2005 for comparison:

• 19,791 clicks recorded on the websites where TTNA advertised

• 1,770 Dynamic Planner leads (compared to 58 leads in January ‘05*)

•  726 Special Offer leads (compared to 65 leads in January ‘05*)

• 188 phone calls to advertised rotating phone number

• 5,262 requests for the Vacation Guide and Honeymoon & Romance Guide

• 1,034 “Send To A Friend” e-mails sent (viral marketing)

• 5,242 new subscribers to the e-Special Offer database

*Due to lack of budget, there was no coordinated co-op campaign during the first quarter of 2005.

TTNA’s First Quarter Initiative includes banner ads on the following websites:

      www.weather.com
      www.budgettravelonline.com
      www.iexplore.com
      www.travel.aol.com 
      www.spafinder.com
      www.travel.yahoo.com
      www.weddingchannel.com
      www.travelchannel.com
      www.theknot.com

The highly tactical “We Dream in Color” First Quarter Initiative will continue to run on select websites through the end of March. Simultaneously, TTNA will continue the 2006 Honeymoon Campaign, a co-op program with five opt-in Tour Operator Partners. The campaign will run print ads in top bridal magazines, such as Bride’s and Modern Bride, with supporting online components.

Orange County Register Travel Show
Preferred Partners Tahiti Vacations and Happy Vacations joined TTNA in exhibiting at the Orange County Register Travel Show, January 21-22 in Costa Mesa, CA. There were 5,445 consumers and 116 travel agents in attendance. While several honeymooners expressed interest in Tahiti, many consumers felt that Tahiti is still prohibitively expensive. Most of the agents who attended were already familiar with the Tiare Specialist Program.

Classic Custom Vacations Showcase
Classic Custom Vacations is the latest tour operator to become a Preferred Partner of TTNA. The company hosted tradeshows for their network of travel agents on January 24 in Beverly Hills, CA and on January 25 in Newport Beach, CA. The turnout was fantastic, with more than 120 agents at each location. In Beverly Hills, Vice President of Sales Greg Bernd introduced Tahiti as their newest product and announced they’ve already grossed more than $1 million USD in Tahiti sales. Hotel Kia Ora, InterContinental Resorts, and Bora Bora Lagoon Resort all exhibited at the tradeshow, and Air Tahiti Nui joined TTNA in a booth.

Los Angeles Times Travel Show/Adventures in Travel Expo/The Luxury Show
The brochures flew off the pareu-draped tables at the Los Angeles Times Travel Show, a mega-tradeshow that combined with the Adventures in Travel Expo and The Luxury Show January 28-29 in Long Beach, CA. There was a near-constant flurry of activity around the Tahiti booth, where Happy Vacations, Tahiti Vacations, and Aranui/CPTM joined TTNA to answer questions and distribute collateral. In all, over 13,000 consumers and travel agents and 302 exhibitors attended the show, one of the most successful tradeshows that TTNA participates in. Attendees were pleased by the latest packages offered by Happy and Tahiti Vacations, and many asked for specific details on the differences between islands. There was also considerable interest in the dive market.

Cruise and Luxury Travel Expo
With the cruise market accounting for a large portion of U.S. travelers to Tahiti, TTNA decided to participate for the first time in the Cruise and Luxury Travel Expo, held January 28-29 in Toronto. Most of the attendees who stopped by the Tahiti booth had previously cruised on Princess Cruises’ Tahitian Princess. Unfortunately, show traffic was very slow.

The Los Angeles Times Travel Show, left to right: Ghazal Malekpour/ Tahiti Vacations; Angela Restivo/ Happy Vacations; Brad Balukjian/TTNA; Joan Hanselman-Wong/Aranui



Traffic around the Tahiti booth at the Los Angeles Times Travel Show